Data Strategy Lead for Marketing Analytics

Dale Workforce Solutions; United States; On-site; USD 150,000 - 210,000; Full time

Job summary

Dale Workforce Solutions is seeking an Associate Director of Data Strategy to lead end-to-end data initiatives for enterprise clients. You will guide tagging, data pipelines, and advanced analytics to improve marketing performance across channels.

You will partner with analytics engineers and clients to define KPIs, establish data governance, and translate technical findings into actionable recommendations for senior stakeholders.

Qualifications

• 6+ years of experience in digital media/marketing analytics, including hands-on analytics platform work (GA4 or Adobe Analytics).
• Experience with tag management platforms (GTM/Adobe Launch) including server-side tagging.
• Working knowledge of Customer Data Platforms (Tealium or Segment).
• Fluency in SQL (BigQuery preferred) and data pipeline/ETL concepts; partner with Data Engineers on schema design.
• Experience building/overseeing reporting and visualization solutions (Looker Studio, Tableau, Power BI).
• Familiarity with MMM, MTA, incrementality testing, data clean rooms, and LTV/propensity modeling.
• Knowledge of data taxonomy governance and linking online/offline data sets.
• Strong collaboration to translate KPIs and data needs into actionable outputs.

Responsibilities

• Lead end-to-end data strategy for enterprise clients, from tagging architecture to advanced measurement.
• Own measurement maturity roadmap across tagging, data warehousing, reporting, and visualization.
• Architect tagging plans with GTM/Adobe Launch in partnership with Solutions Engineering.
• Define data pipeline requirements and business rules for dashboards and analyses.
• Translate complex data concepts into actionable insights for non-technical stakeholders.
• Collaborate with paid media teams on performance measurement and optimization methods.
• Communicate with clients and internal stakeholders to address data needs across portfolios.
• Stay current on privacy policy shifts and first-party data strategy.

Skills

Data storytelling

Project management

Communication

Collaboration

Privacy/compliance awareness

Tools

GA4

Adobe Analytics

Google Tag Manager

Adobe Launch

Tealium

Segment

SQL (BigQuery)

Looker Studio

Tableau

Power BI

ThoughtSpot

BigQuery

Excel/Sheets

Job description

Dale Workforce Solutions is seeking an Associate Director of Data Strategy to lead end-to-end data initiatives for enterprise clients. You will guide tagging, data pipelines, and advanced analytics to improve marketing performance across channels.

You will partner with analytics engineers and clients to define KPIs, establish data governance, and translate technical findings into actionable recommendations for senior stakeholders.