Data Analyst

Calculated Hire; Denver (CO); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading analytics firm in Denver is seeking a Senior Research Analyst to support Media Sales with data-driven insights. Responsibilities include producing insightful reports, responding to custom research requests, and summarizing marketplace intelligence for effective sales strategies. The ideal candidate should have a strong mastery of various analytical tools and the ability to collaborate effectively with marketing teams. This position offers a competitive salary and opportunities for growth.

Qualifications

• Expertly respond to research requests from Sales.
• Track research requests and match to sales revenue weekly.
• Produce and maintain recurring reports like Media Viewer profiles.

Responsibilities

• Support Media Sales and Ad Sale Marketing with data-driven insights.
• Summarize marketplace intelligence and quarterly reports.
• Collaborate with Ad Sales Marketing for presentations.

Skills

Custom research for agency and client presentations

MRI-Simmons mastery

Nielsen NPower

Nielsen Streaming Platform Ratings

Comscore VMX

iSpot

Media Radar

Job description

Reporting to the Head of Research & Insights, the Senior Research Analyst is responsible for supporting Media Sales and Ad Sale Marketing with compelling data-driven insights to drive sales and position as a must-buy, and deliver marketplace intelligence for prospecting. The role consists of reporting and analysis across and the video landscape in support of advertising and media measurement initiatives.

Skills:

• Expertly and efficiently respond to requests from Sales for custom research for agency and client presentations.
• Thorough mastery of MRI-Simmons essential, Nielsen NPower, Nielsen Streaming Platform Ratings, Comscore VMX, iSpot, Media Radar
• Track all research requests and match to sales revenue on a weekly basis.
• Summarize marketplace intelligence, including quarterly reports of Top Ad Spenders by Industry Vertical from Media Radar, Magna Global, iSpot.
• Summarize and distribute weekly newsletter and other marketplace reports from eMarketer, Magna, to Sales
• Produce and maintain recurring reports including DISH Media Viewer profiles, Category analyses for industry verticals, quarterly Media Subs by DMA, and monthly Media reach as measured by Nielsen and Comscore.
• Collaborate with Ad Sales Marketing to support Marketing presentations and decks with proof points from 3P sources, Nielsen, MRI, Comscore.