Senior Analyst, Media Measurement | Involved Media | NYC

TAPP Film Inc.; New York (NY); On-site; USD 90,000 - 140,000; Full time

Job summary

TAPP Film is seeking a Senior Analyst who will translate media and marketing data into actionable insights for client decisions and account growth. You will build dashboards, ensure data quality, and communicate results across teams, vendors, and leadership.

The role blends analytics, dashboard development, and client-facing storytelling to support budget forecasting and performance analysis for campaigns.

Qualifications

• Experience turning data into actionable insights for clients.
• Ability to build and maintain dashboards in industry tools.
• Strong communication to translate analytics into client recommendations.

Responsibilities

• Develop and maintain interactive dashboards in Tableau, Power BI, and Looker Studio.
• Analyze multi-faceted data sets to identify performance trends and anomalies.
• Present findings and recommendations to leadership and clients.

Skills

Analytics

Reporting

Dashboarding

Storytelling

Tools

Tableau

Power BI

Looker Studio

Job description

About the role The Senior Analyst is a client-facing role within the Analytics teams, turns media and marketing data into clear insights, and recommendations that support client decisions and account growth. The role combines advanced analytics, dashboard development, data quality oversight, and client-facing communication. Working across client service, data science, Media team and vendors, the Senior Analyst develops performance dashboards and supports budget forecasting models, investigates performance changes, and presents actionable findings to leadership. What you'll do Analytics & Reporting Develop and maintain interactive dashboards in Tableau, Power BI, and Looker Studio to monitor media performance and identify pacing issues. Analyze multi-faceted data sets, identify performance anomalies, market shifts, and platform baseline trends, and translate findings into clear storylines for

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