Analyst, Revenue Research (Ad Effectiveness)

aenetworks; New York (NY); On-site; USD 65,000 - 90,000; Full time

Job summary

A+E Global Media is seeking an Analyst, Revenue Research (Ad Effectiveness) to support cross-platform measurement initiatives across our portfolio. You will translate campaign and audience data into actionable insights for sales and partnerships teams.

You will work with syndicated sources (Nielsen, MRI, Resonate) and custom methods to deliver brand lift, engagement, and ROI analyses, contributing to client strategy and revenue growth while collaborating with cross-functional teams.

Qualifications

• Minimum of 1 year of industry or internship experience in data analytics.
• Experience or interest in ad effectiveness research and cross-platform measurement.
• Familiarity with TV and cross-platform datasets (Nielsen, MRI, Resonate) preferred.
• Knowledge of ad effectiveness methodologies; experience with Lucid, DISQO, Latitude or Alida a plus.
• Expertise in PowerPoint and advanced Excel (macros/pivot tables).

Responsibilities

• Assist design and execution of custom ad effectiveness studies including methodology development and survey design.
• Partner with internal teams and external vendors to manage study setup, fielding, and delivery, ensuring accuracy and timeliness.
• Support campaign measurement through tagging, monitoring, and troubleshooting to maintain data integrity across platforms.
• Analyze campaign performance across linear, digital, and social channels, including branded content and partnerships, to evaluate brand lift and outcomes.
• Prepare client-facing deliverables and executive summaries to inform strategy and revenue growth.

Skills

PowerPoint

Excel (advanced)

Data analytics

Ad effectiveness research

Cross-platform measurement

Tools

Nielsen

MRI

Resonate

Lucid

DISQO

Latitude

Alida

VideoAmp

Comscore

Job description

A+E Global Media offers a work environment where employees collaborate in office 3 times per week. New hires must be commutable to one of our current office locations in New York City, Los Angeles, Chicago, and Stamford, CT. Please refer to the job description for any specific division requirements.

Division Story

Do numbers tell you stories? Can you relay complex information in bite-sized nuggets to non-researchers? Do you enjoy influencing business decisions by providing fact-based recommendations infused with intuition? Our Research and Insights Team is comprised of wizards who practice the craft of "art and science." We spend much of our time looking back at performance - and even more time looking forward making actionable recommendations for growing our business. We specialize in content, audience and revenue insights across all platforms. Come check out our pioneering work in predictive modeling, performance marketing and algorithms. Pocket protectors not required.

Job Description

THE ROLE: Analyst, Revenue Research (Ad Effectiveness)

The Analyst, Revenue Research (Ad Effectiveness ) supports the execution and analysis of cross-platform advertising effectiveness initiatives, helping quantify campaign impact and inform revenue-driving strategies through data-driven insights. This role works across the A+E Global Media portfolio to deliver measurement solutions spanning brand lift, behavioral outcomes, sales attribution, and social/branded partnership performance.

In close partnership with sales and partnerships teams, the Analyst contributes to both planned and ad hoc analyses, translating complex campaign and audience data into clear, actionable insights that support client strategy and business growth. The role leverages a combination of syndicated data sources (e.g., Nielsen, GfK MRI, Resonate) and custom research methodologies to develop a comprehensive view of performance and opportunity.

MORE ABOUT WHAT YOU'LL DO:

• Assist in the design and execution of custom ad effectiveness studies including methodology development and survey design
• Partner with internal teams and external vendors to manage study setup, fielding, and delivery, ensuring accuracy and timeliness
• Support campaign measurement through tagging, monitoring, and troubleshooting to maintain data integrity across platforms
• Analyze campaign performance across linear, digital, and social channels - including branded content and social partnership activations - to evaluate brand lift, engagement, audience interaction, and behavioral outcomes
• Support measurement and reporting for social and branded content partnerships, helping evaluate campaign effectiveness, audience engagement, amplification, and partner ROI across platform ecosystems
• Synthesize data from multiple sources (e.g., syndicated tools, custom studies, attribution partners) to develop a holistic view of campaign performance
• Contribute to the development of client-facing deliverables, including executive summaries, recaps, and presentation materials
• Assist in evaluating measurement partners and methodologies to ensure best-in-class research approaches
• Collaborate with sales stakeholders to respond to ad hoc requests, delivering insights that support client strategy and revenue growth
• Build proficiency across key research and measurement platforms (e.g., Nielsen, MRI, Resonate, attribution and brand lift tools)

WHAT YOU'LL LEARN:

In this role, you will gain hands‑on experience executing sophisticated ad effectiveness and attribution studies across A+E's cross-platform media ecosystem. You will develop a deep understanding of modern measurement frameworks, learning how to connect audience exposure to brand impact and real-world behavior, and how to transform complex data into strategic narratives that influence client decisions and business outcomes. You will also gain visibility into how insights power advertising sales strategy, partnership development, and revenue growth, while building strong cross-functional relationships within a large, dynamic media organization.

BASIC REQUREMENENTS: Analyst, Revenue Research (Ad Effectiveness)

• Minimum of 1 or more years of industry or internship experience within data science / data analytics is preferred.
• Experience or interest in Ad effectiveness research and/or cross-platform measurement across television, digital, and social is strongly preferred
• Familiarity with television and cross-platform datasets, including traditional sources (e.g., Nielsen) and emerging measurement providers (e.g., VideoAmp, Comscore) is preferred
• Knowledge of ad effectiveness methodologies, including brand lift and custom research approaches; experience with platforms such as Lucid, DISQO, Latitude, or community panels (e.g., Alida) is a plus
• Expertise in PowerPoint and advanced Excel skills (macros/pivot table etc.)