Data & AI Lead, Audience & AI Products

Publicis Group; New York (NY); On-site; USD 89,000 - 142,000; Full time

Job summary

Publicis Groupe in New York is seeking a senior data scientist to build audiences, develop propensity models, and scale applied AI within Saatchi & Saatchi Health. You will craft production-grade SQL, work with large claims datasets, and collaborate across Strategy, Media, Account, and Creative teams to deliver AI-enabled analytics products.

You will drive end-to-end analytics, from data preparation through model development and stakeholder presentation, shaping the future of health advertising

Qualifications

• 5-7 years in data science, marketing analytics, or a related analytical role.
• Advanced SQL: production-grade queries on a cloud warehouse (Amazon Redshift).
• Python for analysis and modeling (pandas, scikit-learn).
• Solid foundation in statistics and experimentation; holdouts, testing methodologies, correlation vs. causation.

Responsibilities

• Build audiences and segmentations for campaigns.
• Write production-grade SQL against large, messy claims data.
• Help build AI products and dashboards for scalable analyses.
• Define quality standards for AI-generated outputs and evaluation sets.
• Read campaign performance; design holdout, geo, and matched-market tests.
• Present to stakeholders and collaborate with Strategy, Media, Account, and Creative teams.

Skills

Advanced SQL

Python

Statistics

Explain methodology

Applied AI interest

Tools

Amazon Redshift

Job description

Publicis Groupe in New York is seeking a senior data scientist to build audiences, develop propensity models, and scale applied AI within Saatchi & Saatchi Health. You will craft production-grade SQL, work with large claims datasets, and collaborate across Strategy, Media, Account, and Creative teams to deliver AI-enabled analytics products.

You will drive end-to-end analytics, from data preparation through model development and stakeholder presentation, shaping the future of health advertising