Applied Health Data Science Lead

Publicis Health Media; New York (NY); On-site; USD 112,000 - 180,000; Full time

Job summary

Publicis Health Media seeks an Associate Director, Applied Data Science to lead advanced analytics and audience solutions for pharma and healthcare clients. You will guide statistical modeling, ML, and AI-driven approaches to transform complex data into actionable insights influencing marketing strategy and business decisions.

You will serve as a technical lead across client engagements, partnering with cross-functional teams to design privacy-conscious data-driven solutions.

Qualifications

• Bachelor's degree in a quantitative field required; Master’s preferred.
• 7+ years of experience in data science, statistical modeling, ML, or marketing analytics.
• Experience leading complex analytics projects and cross-functional teams.
• Advanced proficiency in Python, R, SQL, and modern data visualization tools.
• Experience with cloud platforms (Azure, Databricks, Snowflake, AWS).
• Experience applying AI/advanced analytics to improve marketing effectiveness.

Responsibilities

• Lead design, development, validation, and deployment of statistical models and ML solutions for clients and internal initiatives.
• Consult with client teams to translate objectives into scalable analytical approaches.
• Analyze large datasets from privacy-safe sources to derive actionable insights for audience strategies.
• Leverage healthcare data assets to develop audience and measurement insights while ensuring HIPAA compliance.
• Apply marketing measurement methods (MMM, attribution, lift testing) to evaluate campaigns.
• Develop AI-driven analytics applications to improve insights and decision-making.
• Collaborate with Strategy, Media, Technology, Analytics, and Client teams on data-driven solutions.
• Mentor Data Scientists and Analysts and promote best practices in analytics.

Skills

Statistical modeling

Machine learning

Data visualization

Python

R

SQL

HIPAA privacy

Communication

Education

Bachelor's degree in Data Science/Statistics/CS/Math

Master's degree preferred

Tools

Azure

Databricks

Snowflake

AWS

Power BI

Tableau

Job description

Publicis Health Media seeks an Associate Director, Applied Data Science to lead advanced analytics and audience solutions for pharma and healthcare clients. You will guide statistical modeling, ML, and AI-driven approaches to transform complex data into actionable insights influencing marketing strategy and business decisions.

You will serve as a technical lead across client engagements, partnering with cross-functional teams to design privacy-conscious data-driven solutions.