Insights Lead for Data-Driven Marketing Campaigns

Publicis Groupe Holdings B.V; El Segundo (CA); On-site; USD 89,000 - 136,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Disability insurance

401(k)

Job summary

Publicis Groupe's Saatchi Analytics team seeks an Analytics Manager to partner with account, strategists, media teams, and clients, transforming complex marketing data into actionable recommendations across multiple clients.

You will combine technical expertise with business consulting to explain what happened, why, and what to do next, delivering insights that influence creativity and media strategy.

Qualifications

• Minimum 5–8 years in marketing, advertising, media, or analytics with paid media or creative measurement experience.
• Experience across paid media channels (e.g., social, display).
• Ability to frame analytical findings within business objectives and marketing strategies.
• Proven cross-functional leadership and project management capabilities.
• Familiarity with agency data, platforms, and methodologies such as CM360/Flashtalking and media metrics.

Responsibilities

• Build scalable processes for ingesting and organizing campaign performance data.
• Analyze creative performance and identify patterns driving success.
• Develop frameworks to classify creative attributes and inform future campaigns.
• Present findings to senior client stakeholders and influence strategy.
• Identify opportunities to automate repetitive analytical tasks and leverage AI.

Skills

Cross-functional leadership

Project management

Business consulting

Tools

Google CM360/Flashtalking

Adserving & media metrics

Survey measurement

Dynamic creative

Social media metrics

Excel

Statistical thinking

SQL

Python or R

Tableau/Power BI

Job description

Publicis Groupe's Saatchi Analytics team seeks an Analytics Manager to partner with account, strategists, media teams, and clients, transforming complex marketing data into actionable recommendations across multiple clients.

You will combine technical expertise with business consulting to explain what happened, why, and what to do next, delivering insights that influence creativity and media strategy.