Data & AI GEO Strategist for Audience Insights

DKC; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

DKC Analytics is seeking a Data Strategist to shape how brands use data, AI tools, and research to power smarter audience engagement. You’ll join a top analytics team in marketing, exploring new tech and delivering measurable impact for world-leading brands.

You will translate complex data into storytelling, develop GEO targeting using LLM data, and help build dashboards and reporting systems that scale across marketing and PR.

Qualifications

• Experience in marketing analytics and data-driven storytelling.
• Strong data visualization using BI tools (Data Studio/Tableau/Power BI/Domo).
• Understanding US media landscape and measurement practices.
• Experience with ad-platform data (Google Ads/Meta) and optimization.

Responsibilities

• Execute market research and conversation analytics reporting.
• Translate data into narrative insights and actionable recommendations for clients and internal teams.
• Develop GEO targeting strategies using LLM data to drive audience segmentation and budget allocation.
• Partner with data science, analytics, and media operations to develop dashboards and scalable frameworks.
• Collaborate with marketing, reputation management, and media relations teams to power insights workflows.

Skills

Marketing analytics

Data storytelling

Data visualization

GEO targeting

LLM data

Ad platform data

Tools

Data Studio

Tableau

Power BI

Domo

Job description

DKC Analytics is seeking a Data Strategist to shape how brands use data, AI tools, and research to power smarter audience engagement. You’ll join a top analytics team in marketing, exploring new tech and delivering measurable impact for world-leading brands.

You will translate complex data into storytelling, develop GEO targeting using LLM data, and help build dashboards and reporting systems that scale across marketing and PR.