AI-Driven SEO & GEO Strategist for Brand Visibility

Optimal; Austin (TX); Hybrid; USD 85,000 - 125,000; Full time

Benefits offered by this job

Flexible Time Off

Paid Leave for New Parents

Health insurance (dental & vision)

Flex Spending Plan

Employee Assistance Program

401K with company matching

Tuition Reimbursement

Professional development opportunities

Rewards and recognition programs

Job summary

Optimal seeks an SEO & GEO Strategist to shape brand visibility across search engines and AI platforms. You'll blend traditional SEO with GEO tactics, creating content for humans and LLMs and running audits to uncover growth opportunities.

The role emphasizes data-driven insights, collaboration with developers, and staying ahead of AI trends to influence how brands appear in LLM outputs and conventional search.

Qualifications

• 2+ years of relevant SEO experience.
• Bachelor’s degree in Marketing, Advertising, Journalism, Analytics, English/Writing, or Communications.
• Analytical mindset with ability to derive actionable SEO+GEO insights.
• Understanding of how LLMs and generative search reshape visibility and discovery.
• Familiarity with AI visibility and prompt-tracking tools to measure performance.
• Experience with Google Search Console, GA4, and keyword tracking tools.

Responsibilities

• Produce high-quality content engineered for humans and LLMs to boost visibility across search engines and generative platforms.
• Conduct SEO and GEO audits across Google Search, AI Overviews, and LLMs.
• Perform LLM visibility and sentiment audits with actionable recommendations.
• Implement on-page SEO optimizations: metadata, internal linking, schema, and entity structuring.
• Collaborate with developers on redirects, canonicalization, structured data, and Core Web Vitals.
• Analyze performance with analytics tools and GEO platforms; translate findings into actionable insights.
• Stay ahead of AI trends by testing and documenting GEO best practices.

Skills

SEO experience

Analytical mindset

Communication skills

Excel proficiency

HTML/CSS basics

Education

Bachelor’s degree in Marketing/Advertising/Journalism/Analytics/English/Comm

Tools

Google Search Console

Google Analytics 4

Ahrefs

SEMrush

Peec.ai

Profound

Job description

Optimal seeks an SEO & GEO Strategist to shape brand visibility across search engines and AI platforms. You'll blend traditional SEO with GEO tactics, creating content for humans and LLMs and running audits to uncover growth opportunities.

The role emphasizes data-driven insights, collaboration with developers, and staying ahead of AI trends to influence how brands appear in LLM outputs and conventional search.