Data and AI / GEO Strategist

DKC; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

DKC Analytics is seeking a Data Strategist to shape how brands use data, AI tools, and research to power smarter audience engagement. You’ll join a top analytics team in marketing, exploring new tech and delivering measurable impact for world-leading brands.

You will translate complex data into storytelling, develop GEO targeting using LLM data, and help build dashboards and reporting systems that scale across marketing and PR.

Qualifications

• Experience in marketing analytics and data-driven storytelling.
• Strong data visualization using BI tools (Data Studio/Tableau/Power BI/Domo).
• Understanding US media landscape and measurement practices.
• Experience with ad-platform data (Google Ads/Meta) and optimization.

Responsibilities

• Execute market research and conversation analytics reporting.
• Translate data into narrative insights and actionable recommendations for clients and internal teams.
• Develop GEO targeting strategies using LLM data to drive audience segmentation and budget allocation.
• Partner with data science, analytics, and media operations to develop dashboards and scalable frameworks.
• Collaborate with marketing, reputation management, and media relations teams to power insights workflows.

Skills

Marketing analytics

Data storytelling

Data visualization

GEO targeting

LLM data

Ad platform data

Tools

Data Studio

Tableau

Power BI

Domo

Job description

We’re at a pivotal moment where AI, marking insights, and data-driven communications strategy are rewriting the rules of marketing. As our Data Strategist, you’ll be at the forefront of shaping how brands use cutting-edge tools, research, and data to power smarter audience engagement.

You’ll be joining a top-performing analytics team in the marketing industry, in a role designed for innovation, experimentation, harnessing new technology, and delivering measurable impact for world-leading brands. You’ll support the industry's best market research team, and get to experiment with the latest AI tools. You'll deliver unique audience insights, and help shape how analytics drives outcomes for some of the most dynamic brands in the world.

DKC Analytics builds a bridge between data and messaging - combining data science, market research, digital media expertise, and real-world execution to help clients achieve growth with clarity and precision.

Our team works across advanced analytics, polling, digital optimization, search and SEO/SEM, and builds sophisticated audience strategies for clients ranging from global brands to fast-moving nonprofits.

We believe insights should be practical, actionable, and woven directly into strategy and creative execution. This role with sit within our data science and market research team, and collaborate closely with AI/GEO, digital marketing, and media relations professionals.

What You’ll Do:

• Execute market research and conversation analytics reporting.
• Translate complex data into compelling narrative insights and actionable recommendations for clients and internal teams.
• Develop and operationalize GEO targeting strategies using LLM data to drive audience segmentation, budget allocation, and geographic performance insights.
• Partner with data science, analytics, and media operations to develop dashboards, reporting frameworks, and optimization systems that scale.
• Collaborate with technical, digital marketing, reputation management, and media relations teams to build cross-functional workflows powered by insights.

Desired Skills:

• Experience in marketing analytics, data science, and understanding of the American media landscape.
• Excellent data visualization and data storytelling skills (Data Studio/ Tableau / Power BI / Domo / polling platforms).
• Strong understanding AI-driven search experiences (e.g., generative answers, LLM-powered results) and their impact on brand visibility and performance.
• Hands-on experience with ad platform data (Google Ads, Meta, programmatic DSPs) and applying data science to real-world optimization problems.
• A strategic mindset with the ability to balance big-picture thinking with executional rigor.
• Curiosity about the world and its people.