D2C Growth & Performance Marketing Manager

Crosley-Brands; Louisville (KY); On-site; USD 90,000 - 120,000; Full time

Job summary

Crosley Brands in Louisville, KY seeks a results-driven Digital Marketing Manager to own the end-to-end customer journey for CrosleyRadio.com and CrosleyFurniture.com. The role drives acquisition, traffic, on-site conversion, and retention to accelerate revenue growth and strengthen brand health.

The position oversees site optimization, SEO/GA, paid media, lifecycle marketing, and partnerships with agencies. This role focuses on revenue growth and brand health across D2C channels.

Qualifications

• Experience in managing D2C e-commerce operations.
• Strong analytics translating web data into strategy.
• Excellent written communication for emails, SMS, and web.

Responsibilities

• Own end-to-end D2C e-commerce strategy for CrosleyRadio.com and CrosleyFurniture.com.
• Oversee site optimization, merchandising, and content calendars.
• Drive SEO and content formatting to boost rankings and discovery.
• Manage paid media strategies to maximize ROAS.
• Lead lifecycle marketing including emails and SMS workflows.
• Coordinate with third-party agencies and partners.
• Measure ROI with dashboards and reports.

Skills

Digital Marketing

Data Analytics

Copywriting

Project Management

Technical Aptitude

Education

Bachelor's Degree

Tools

SEO

PPC

GA/Analytics

CMS

Job description

Crosley Brands in Louisville, KY seeks a results-driven Digital Marketing Manager to own the end-to-end customer journey for CrosleyRadio.com and CrosleyFurniture.com. The role drives acquisition, traffic, on-site conversion, and retention to accelerate revenue growth and strengthen brand health.

The position oversees site optimization, SEO/GA, paid media, lifecycle marketing, and partnerships with agencies. This role focuses on revenue growth and brand health across D2C channels.