D2C Digital Marketing Manager – E‑commerce Growth

Crosley-Brands; Louisville (KY); On-site; USD 85,000 - 135,000; Full time

Job summary

Crosley Brands seeks a results-driven Digital Marketing Manager to own the direct-to-consumer e-commerce strategy for CrosleyRadio.com and CrosleyFurniture.com. You will manage the end-to-end customer journey from traffic acquisition to on-site conversion and retention, acting as the commercial steward of both sites to grow revenue and profitability.

Responsibilities include site optimization, paid media, SEO, email/SMS lifecycle marketing, vendor management, and ROI reporting to leadership,

Qualifications

• Bachelor's degree in a related field.
• 4–6 years of relevant experience.
• Experience in D2C e-commerce, paid media, and lifecycle marketing.
• Strong data analytics capabilities.

Responsibilities

• Lead D2C e-commerce strategy for CrosleyRadio.com and CrosleyFurniture.com.
• Oversee site optimization, content, promotions, and digital campaigns to grow revenue.
• Manage third-party agencies and vendors to meet objectives and budgets.
• Develop ROI dashboards and report performance to leadership.

Skills

Digital marketing

Data analytics

Copywriting

Project management

Technical aptitude

Education

Bachelor's Degree

Job description

Crosley Brands seeks a results-driven Digital Marketing Manager to own the direct-to-consumer e-commerce strategy for CrosleyRadio.com and CrosleyFurniture.com. You will manage the end-to-end customer journey from traffic acquisition to on-site conversion and retention, acting as the commercial steward of both sites to grow revenue and profitability.

Responsibilities include site optimization, paid media, SEO, email/SMS lifecycle marketing, vendor management, and ROI reporting to leadership,