Digital Marketing Manager

Crosley-Brands; Louisville (KY); On-site; USD 85,000 - 135,000; Full time

Job summary

Crosley Brands seeks a results-driven Digital Marketing Manager to own the direct-to-consumer e-commerce strategy for CrosleyRadio.com and CrosleyFurniture.com. You will manage the end-to-end customer journey from traffic acquisition to on-site conversion and retention, acting as the commercial steward of both sites to grow revenue and profitability.

Responsibilities include site optimization, paid media, SEO, email/SMS lifecycle marketing, vendor management, and ROI reporting to leadership,

Qualifications

• Bachelor's degree in a related field.
• 4–6 years of relevant experience.
• Experience in D2C e-commerce, paid media, and lifecycle marketing.
• Strong data analytics capabilities.

Responsibilities

• Lead D2C e-commerce strategy for CrosleyRadio.com and CrosleyFurniture.com.
• Oversee site optimization, content, promotions, and digital campaigns to grow revenue.
• Manage third-party agencies and vendors to meet objectives and budgets.
• Develop ROI dashboards and report performance to leadership.

Skills

Digital marketing

Data analytics

Copywriting

Project management

Technical aptitude

Education

Bachelor's Degree

Job description

Job Summary:

Crosley is seeking a results-driven Digital Marketing Manager to lead the direct-to-consumer e-commerce strategy for CrosleyRadio.com and CrosleyFurniture.com. The Digital Marketing Manager will own the end-to-end customer journey from acquisition and traffic generation to on-site conversion and retention. They will serve as the commercial steward of both websites, optimizing content, promotional strategy, and digital campaigns to accelerate revenue growth, drive profitability, and strengthen brand health.

Supervisory Responsibilities:

The Digital Marketing Manager has no internal direct reports but is responsible for overseeing and managing third-party website and advertising partners.

Duties/Responsibilities:

• E-Commerce Operations & Site Optimization
• Website Management: Serve as primary business owner for CrosleyRadio.com and CrosleyFurniture.com, responsible for sales and margin, while managing the continuous improvement of website content, merchandising, and promotional calendars.
• Customer Experience: Partner with internal IT team and external agency partners to introduce site enhancements, refine navigation, and optimize conversion rates.
• Search & AI Discovery (SEO & GEO): Oversee Search Engine Optimization and Generative Engine Optimization strategies, optimizing on-site structure, brand citations, and content formatting so Crosley products are prioritized across search and AI-driven engines.
• New Category Growth: Spearhead key growth initiatives, including the strategic rollout of vinyl sales on CrosleyRadio.com.
• Social Commerce: Responsible for direct sales through social media platforms
• Acquisition & Retention Strategy
• Paid Media Strategy: Act as internal subject matter expert for PPC, social advertising, and paid media, maximizing ROAS and customer acquisition efficiency.
• Lifecycle & Retention Marketing: Design, write, and execute multi-channel email and SMS strategies spanning product launches, automated workflows, seasonal campaigns, and re-engagement flows.
• Organic Growth: Drive organic traffic through comprehensive Search Engine Optimization (SEO) practices across all product categories.
• Activation Marketing: May be responsible for or assist with brand activation events
• Analytics, Insights & Brand Health
• Performance Reporting: Establish tracking frameworks and regularly present clear ROI and performance dashboards to leadership.
• Data & Audience Segmentation: Analyze website data and market research to construct buyer personas and execute targeted campaigns.
• Brand Health Metrics: Measure brand awareness to track market positioning against key competitors.
• Vendor Management
• Supervise third-party agencies and development partners to align deliverables with business objectives and budgets.

Required Skills/Abilities:

• Digital Marketing Expertise: Proven track record managing D2C e-commerce operations, paid media campaigns, SEO, and lifecycle marketing.
• Data & Analytics Mastery: Strong analytical capabilities with experience translating complex web and sales data into actionable business strategies.
• Strategic Copywriting & Content Creation: Excellent written communication skills capable of shaping engaging copy for email, SMS, and web.
• Cross-Functional Project Management: Exceptional organizational skills with a demonstrated ability to manage external partners, balance multiple projects, and meet competing deadlines.
• Technical Aptitude: Comfort navigating e-commerce platforms, analytics tools, and content management systems.

Education and Experience:

• Bachelor's Degree
• 4-6 Years

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer
• Must be able to lift at least 10 pounds, as needed

EEO Statement:

Crosley Brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, obligations, and activities may change at any time with or without notice.