DTC Growth & Merchandising Lead — Hybrid

Sonos, Inc.; Boston (MA); Hybrid; USD 150,000 - 188,000; Full time

Job summary

Sonos, Inc. is seeking an experienced DTC Growth & Merchandising leader to own the full arc from demand to conversion on sonos.com.

You will lead a three-person team, define the operating model, and drive cross-functional collaboration to improve paid, owned, earned, and CRM outcomes. The role balances brand and merchandising leadership with rigorous experimentation, analytics, and performance optimization.

Qualifications

• 7+ years in growth product management, digital marketing, ecommerce, or DTC commercial roles.
• 2+ years of people management, with track record of developing individuals.
• Demonstrated ownership of funnels and compounding lift.
• Range across campaigns, brand moments and merchandising strategy; fluent in experimentation, ad tech, and measurement.

Responsibilities

• Lead, coach, and develop a team of three—two Merchandising Managers and an SEO/GEO Manager.
• Own the operating model for demand, growth, and discovery work across the calendar year.
• Balance capacity between campaigns and experimentation/measurement agenda.
• Represent the function in CX LT, MLT, and weekly reviews as senior owner of demand and conversion outcomes.
• Connect marketing programs to DTC revenue; translate insights into recommendations.
• Oversee product feeds across channels and ensure accuracy and optimization.
• Own SEO and GEO strategy including AI-driven discovery and organic acquisition.

Skills

Growth product management

Digital marketing

Ecommerce/DTC

Cross-functional leadership

Experimentation & measurement

Tools

Google Merchant Center

SEO tools

Job description

Sonos, Inc. is seeking an experienced DTC Growth & Merchandising leader to own the full arc from demand to conversion on sonos.com.

You will lead a three-person team, define the operating model, and drive cross-functional collaboration to improve paid, owned, earned, and CRM outcomes. The role balances brand and merchandising leadership with rigorous experimentation, analytics, and performance optimization.