D2C Growth Marketing Manager, Association

Prudential Annuities Distributors (PAD); Newark (NJ); On-site; USD 115,000 - 189,000; Full time

Benefits offered by this job

Salary range disclosed

Bonus potential

Medical/dental/vision/Life insurance

401(k) plan with company match

Pension plan

Wellness programs

Education benefit

Employee stock purchase plan

Job summary

Prudential Financial, Inc. is seeking a Marketing Manager with a strong B2C and D2C focus to spot marketplace trends and translate insights into omni-channel campaigns.

You will collaborate with internal and external teams to optimize acquisition and retention, and guide personalized direct mail, email, and digital initiatives aligned with business goals. The role emphasizes data analytics, test-and-learn approaches, and developing actionable briefs to drive measurable results while addressing

Qualifications

• Bachelor’s degree preferred and 5-10 years developing B2C/direct marketing strategies across highly personalized direct mail, email, and digital channels.
• Proven ability to use research and data to spot trends, identify opportunities, and translate insights into strategy and plans.
• Experience partnering with internal and external stakeholders to build business cases and lead joint strategies or working sessions.

Responsibilities

• Identify growth opportunities by monitoring marketplace trends.
• Use research and data insights to shape strategy and plans that support business objectives.
• Collaborate with internal partners to align annual marketing goals, priorities, timelines, and budgets.
• Serve as a liaison with external partners to align integrated acquisition and retention growth plans.
• Support data-driven marketing by identifying channel optimization and buyer segmentation opportunities.
• Develop marketing plans aligned with business goals to drive future growth and address changing demographics.

Skills

B2C Marketing

Data Analytics

Omni-channel Marketing

Brief Writing

Cross-functional Collaboration

Education

Bachelor’s degree preferred

Tools

CRM tools

Analytics platforms

Job description

Prudential Financial, Inc. is seeking a Marketing Manager with a strong B2C and D2C focus to spot marketplace trends and translate insights into omni-channel campaigns.

You will collaborate with internal and external teams to optimize acquisition and retention, and guide personalized direct mail, email, and digital initiatives aligned with business goals. The role emphasizes data analytics, test-and-learn approaches, and developing actionable briefs to drive measurable results while addressing