Growth & Segments Marketing Manager — Hybrid

Prudential Financial; Newark (NJ); Hybrid; USD 115,000 - 189,000; Full time

Benefits offered by this job

Yearly bonus potential

401(k) plan with company match

Pension plan

Job summary

Prudential Financial is seeking a digitally fluent Growth & Segment Marketing Manager in Newark, NJ. The role focuses on developing and operationalizing holistic, performance-driven, digital-first strategies to drive growth across business units.

You will lead omni-channel plans, own growth audiences and coordinate across channels, technology and partners to deliver measurable outcomes in sales, engagement and cross-sell.

Qualifications

• 5–8 years of experience supporting omni-channel B2C and/or B2B growth programs with measurable business impact.
• Experience developing end-to-end lifecycle journeys and managing audiences.
• Experience supporting lead generation and/or ABM campaigns that generate MQLs and SQLs.
• Working knowledge of maximizing performance of email, web, digital advertising and other digital channels.
• Ability to interpret customer data and insights into actionable recommendations.
• Familiarity with marketing automation, personalization, analytics platforms and tools.
• Strong business acumen and ability to build business cases for stakeholders.
• Growth mindset with test-and-learn approach.

Responsibilities

• Translate business unit priorities into omni-channel growth plans and campaigns delivering measurable value.
• Own growth and segment audiences with end-to-end campaign oversight.
• Coordinate across channels, technology and partner teams to support audience-first journeys.
• Use data to inform customer journeys and test-and-learn roadmaps, turning insights into experiments.
• Partner with Marketing Analytics to track and socialize performance results.
• Collaborate with Product Marketing to embed product needs into journeys.
• Advise on channel mix, sequencing and activation priorities.
• Coordinate with marketing and function leads to drive momentum on growth initiatives.
• Work with external agencies and internal teams to execute content, creative and experiences.
• Prepare leadership-ready updates on progress, risks, and next steps.

Skills

Omni-channel marketing

Lead generation

ABM campaigns

Marketing analytics

Data-driven

Cross-functional collaboration

Experimentation

Audience segmentation

Tools

Adobe Cloud

Marketing Automation

Job description

Prudential Financial is seeking a digitally fluent Growth & Segment Marketing Manager in Newark, NJ. The role focuses on developing and operationalizing holistic, performance-driven, digital-first strategies to drive growth across business units.

You will lead omni-channel plans, own growth audiences and coordinate across channels, technology and partners to deliver measurable outcomes in sales, engagement and cross-sell.