Association Marketing Manager: Data-Driven Growth

pru; Newark (NJ); On-site; USD 115,000 - 189,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with company match

Pension plan

Wellness programs

Education benefit

Employee stock purchase plan

Annual incentive program

Job summary

Prudential's Association Marketing Team is seeking a Marketing Manager who can spot marketplace trends and opportunities, use research and data analytics to generate insights, and develop omni-channel marketing plans across direct mail, email, and digital channels.

The role focuses on turning insights into campaigns that perform, collaborating with internal and external partners, and driving acquisition and retention with measurable KPIs.

Qualifications

• Bachelor's degree in marketing or related field, with 5–10 years of B2C/direct marketing experience.
• Proven ability to translate insights into strategy and executable campaigns.
• Strong written and verbal communication; ability to lead cross-functional teams.
• Experience with personalized marketing across direct mail, email, and digital channels.

Responsibilities

• Spot marketplace trends and opportunities using research and data insights.
• Develop and execute omni-channel marketing plans aligned with business objectives.
• Collaborate with internal and external partners to drive acquisition and retention.
• Create clear, KPI-driven briefs and assess performance results.

Skills

Data-driven marketing

Trend analysis

Omni-channel marketing

Direct mail

Team collaboration

Education

Bachelor's degree

Tools

CRM software

Analytics tools

Reporting platforms

Job description

Prudential's Association Marketing Team is seeking a Marketing Manager who can spot marketplace trends and opportunities, use research and data analytics to generate insights, and develop omni-channel marketing plans across direct mail, email, and digital channels.

The role focuses on turning insights into campaigns that perform, collaborating with internal and external partners, and driving acquisition and retention with measurable KPIs.