Customer Strategy & Insights Lead

Quality Talent Group; Cave Springs (AR); On-site; USD 70,000 - 100,000; Full time

Job summary

Quality Talent Group is seeking a data-driven specialist to lead customer strategy development in the consumer products space. You will use Circana/Nielsen data and retailer metrics to craft activations aligned to brand priorities.

The role requires aBachelor’s degree and at least four years in customer sales, category insights, analytics, or shopper marketing, with strong Excel and PowerPoint skills; Power BI or Tableau proficiency is a plus.

Qualifications

• Bachelor’s degree required.
• Four years of experience in customer sales, category insights/management, analytics, shopper marketing/insights or related field in a consumer products environment.
• Experience with syndicated data (Circana/Nielsen), POS analytics and customer performance metrics.
• Ability to translate data into clear, actionable customer strategies and narratives.
• Intermediate to advanced Excel and PowerPoint; Power BI or Tableau proficiency preferred.

Responsibilities

• Lead development of customer-specific strategies and activation plans aligned to brand and category priorities.
• Synthesize insights from syndicated data (Circana/Nielsen), retailer data, POS performance, innovation tracking and category fundamentals to inform customer plans.
• Serve as a strategic partner to Customer Development teams with clear sell-in stories, performance readouts and growth recommendations.
• Own and deliver customer insights, line review support, and strategic deep dives (distribution gaps, innovation pacing, promo effectiveness).
• Partner cross-functionally with Brand, Finance, Demand/Supply Planning and Commercial teams for aligned execution and forecasting support.

Skills

Data analytics

Syndicated data (Circana/Nielsen)

POS analytics

Customer strategy

Excel

PowerPoint

Education

Bachelor's degree

Tools

Power BI

Tableau

Job description

Quality Talent Group is seeking a data-driven specialist to lead customer strategy development in the consumer products space. You will use Circana/Nielsen data and retailer metrics to craft activations aligned to brand priorities.

The role requires aBachelor’s degree and at least four years in customer sales, category insights, analytics, or shopper marketing, with strong Excel and PowerPoint skills; Power BI or Tableau proficiency is a plus.