Senior Manager, Customer Advocacy & References

Fireworks; United States; Remote; USD 180,000 - 240,000; Full time

Job summary

Fireworks is seeking a Senior Manager of Customer Marketing to lead advocacy, references, and customer storytelling for enterprise buyers. You will build programs across engineers to executives, work with Sales, Rev Marketing, DevRel, and Product Marketing, and turn customer outcomes into compelling proof points.

You’ll drive reference programs, executive advocacy, and peer moments that accelerate deals while aligning with product and marketing strategies.

Qualifications

• 7+ years in B2B marketing, with 4+ years leading customer marketing, advocacy or reference programs at a SaaS, cloud, data or developer-tools company.
• Built an advocacy program from scratch with customer buy-in.
• Experience running advocacy for large, global enterprise customers with long cycles and complex procurement.
• Credible with senior executives; can recruit CIO/CTO as advocates.
• Ability to get customer stories approved through legal, PR and brand review.
• Comfort with technical buyers; translate latency/fine-tuning into compelling stories.
• A track record of customer proofs that helped sales win and expand deals.
• Strong partnerships with Sales, Product Marketing, and Customer Success.

Responsibilities

• Decide which programs matter most and turn customers into a voice for Fireworks.
• Build an advocacy program spanning engineers to executives; provide value like early access and product input.
• Create references and peer moments for late-stage enterprise deals.
• Recruit executive advocates and set up executive reference calls and site visits.
• Supply customer references for analyst evaluations and maintain peer site reviews.
• Tell customer stories with hard numbers and business outcomes.
• Package stories by industry/use case for website, decks, campaigns, and analyst briefings.
• Spotlight customers across channels and co-market with joint announcements and webinars.
• Support expansion with advocacy into new business units and cross-sell scenarios.

Skills

B2B marketing

Customer marketing

Advocacy programs

Executive relationships

Sales alignment

Storytelling

Tools

Influitive

UserEvidence

SlapFive

Salesforce

HubSpot

Job description

Fireworks is seeking a Senior Manager of Customer Marketing to lead advocacy, references, and customer storytelling for enterprise buyers. You will build programs across engineers to executives, work with Sales, Rev Marketing, DevRel, and Product Marketing, and turn customer outcomes into compelling proof points.

You’ll drive reference programs, executive advocacy, and peer moments that accelerate deals while aligning with product and marketing strategies.