Customer Marketing Analyst — Data-Driven Growth & Insights

BLAIN; Janesville (WI); On-site; USD 66,000 - 83,000; Full time

Benefits offered by this job

Medical benefits

Prescription coverage

Dental coverage

Vision coverage

Disability insurance

Life insurance

Identity theft protection

Pet insurance

Associate discount

Advanced leadership training

Job summary

Blain's Farm & Fleet is seeking a Customer Marketing Analyst to collect and interpret data on customer behavior, identify audiences, and measure campaign performance. You will develop reports using BI tools and CDPs, delivering data-driven insights to improve customer retention and acquisition.

You will collaborate with Marketing, E-commerce, and Store Ops teams, build dashboards, and translate complex data into actionable business recommendations for leadership.

Qualifications

• Bachelor's Degree preferred in business analytics, statistics, research.
• 1 - 3 years analytics and insights experience.
• Experience supporting forecasting, predictive analytics, attribution, or marketing mix modeling initiatives is preferred.
• Experience with customer segmentation and lifecycle analytics is preferred.

Responsibilities

• Provide customer analytics using SQL and Snowflake to extract, analyze, and interpret large datasets.
• Pull, manage, and analyze data from CDPs to support audience segmentation and personalization.
• Partner cross functionally with Marketing, Merchandising, Private Brand, E-commerce, Research, Store Operations, and other teams to understand business needs.
• Analyze customer shopping behavior, transaction data, and engagement patterns to inform strategy.
• Measure brand performance at each stage of the customer lifecycle and build CRM campaigns.
• Integrate website behavioral and transaction data with other data platforms for analysis.
• Use consumer data platform tools to manage audience segmentation strategies.
• Independently identify questions, assess drivers, and propose data-supported solutions.
• Transform findings into dashboards and presentations for Senior Leadership.

Skills

SQL

Snowflake

Power BI

CDP

Audience segmentation

Data analysis

Cross-functional collaboration

Education

Bachelor's degree

Tools

BI tools

Job description

Blain's Farm & Fleet is seeking a Customer Marketing Analyst to collect and interpret data on customer behavior, identify audiences, and measure campaign performance. You will develop reports using BI tools and CDPs, delivering data-driven insights to improve customer retention and acquisition.

You will collaborate with Marketing, E-commerce, and Store Ops teams, build dashboards, and translate complex data into actionable business recommendations for leadership.