Customer Marketing Analyst - Data & Campaign Insights

Blain's Farm & Fleet (Blain Supply, Inc.); Janesville (WI); On-site; USD 66,000 - 83,000; Full time

Benefits offered by this job

Medical insurance

Prescription coverage

Dental

Vision

Disability insurance

Life Insurance

Identity Theft Protection

Pet Insurance

Holidays off

Birthday off

Leadership training program

Associate discount

Internal recognition program

401K with company match

Job summary

Blain’s Farm & Fleet is seeking a Customer Marketing Analyst to transform neighbor data into actionable insights. You will collect and interpret analytics, identify target audiences, and help optimize campaigns with BI tools and CDPs to drive growth.

The role focuses on measuring performance, delivering data-driven recommendations, and collaborating with Marketing, Merchandising, and E‑commerce to improve customer experiences and retention.

Qualifications

• Bachelor’s degree preferred in field such as business analytics, statistics, research.
• 1-3 years of analytics and insights experience.
• Experience supporting forecasting, predictive analytics, attribution, or marketing mix modeling initiatives is preferred.
• Experience with customer segmentation and lifecycle analytics is preferred.

Responsibilities

• Provide customer analytics using SQL and Snowflake to extract, analyze, and interpret large datasets.
• Pull, manage, and analyze data from CDPs to support audience segmentation and personalization.
• Partner cross-functionally with Marketing, Merchandising, E‑commerce, and other teams to deliver data-driven insights.

Skills

Analytical skills

Data storytelling

Cross-functional collaboration

Education

Bachelor’s degree in business analytics, statistics, or research

Tools

SQL

Snowflake

Power BI

CDP

Job description

Blain’s Farm & Fleet is seeking a Customer Marketing Analyst to transform neighbor data into actionable insights. You will collect and interpret analytics, identify target audiences, and help optimize campaigns with BI tools and CDPs to drive growth.

The role focuses on measuring performance, delivering data-driven recommendations, and collaborating with Marketing, Merchandising, and E‑commerce to improve customer experiences and retention.