Customer Marketing Analyst

BLAIN; Janesville (WI); On-site; USD 66,000 - 83,000; Full time

Benefits offered by this job

Medical benefits

Prescription coverage

Dental coverage

Vision coverage

Disability insurance

Life insurance

Identity theft protection

Pet insurance

Associate discount

Advanced leadership training

Job summary

Blain's Farm & Fleet is seeking a Customer Marketing Analyst to collect and interpret data on customer behavior, identify audiences, and measure campaign performance. You will develop reports using BI tools and CDPs, delivering data-driven insights to improve customer retention and acquisition.

You will collaborate with Marketing, E-commerce, and Store Ops teams, build dashboards, and translate complex data into actionable business recommendations for leadership.

Qualifications

• Bachelor's Degree preferred in business analytics, statistics, research.
• 1 - 3 years analytics and insights experience.
• Experience supporting forecasting, predictive analytics, attribution, or marketing mix modeling initiatives is preferred.
• Experience with customer segmentation and lifecycle analytics is preferred.

Responsibilities

• Provide customer analytics using SQL and Snowflake to extract, analyze, and interpret large datasets.
• Pull, manage, and analyze data from CDPs to support audience segmentation and personalization.
• Partner cross functionally with Marketing, Merchandising, Private Brand, E-commerce, Research, Store Operations, and other teams to understand business needs.
• Analyze customer shopping behavior, transaction data, and engagement patterns to inform strategy.
• Measure brand performance at each stage of the customer lifecycle and build CRM campaigns.
• Integrate website behavioral and transaction data with other data platforms for analysis.
• Use consumer data platform tools to manage audience segmentation strategies.
• Independently identify questions, assess drivers, and propose data-supported solutions.
• Transform findings into dashboards and presentations for Senior Leadership.

Skills

SQL

Snowflake

Power BI

CDP

Audience segmentation

Data analysis

Cross-functional collaboration

Education

Bachelor's degree

Tools

BI tools

Job description

Company & Benefits Information

At Blain's Farm & Fleet we believe everyone deserves the opportunity to have a job they love, work in a great environment, grow their career & enjoy a positive balance.

As a family-owned retailer we take pride in offering a competitive benefit package designed to support you & your life. It is one of the reasons we have been named a Forbes Best Employer for seven consecutive years!

• Associates hired into a full-time role will become eligible for the following benefits effective their 91st day of full-time employment: Medical, Prescription, Dental, Vision, Short & Long Term Disability, Life Insurance, Ancillary Benefits, Identity Theft Protection, Pet Insurance, Etc.
• All major Holidays & Birthday off
• Advanced Leadership Training Programs: build the skills to grow your career
• Associate discount on name brands like Carhartt, Under Armour, STIHL, Milwaukee Tool, DeWalt & much more!
• Internal recognition programs that support an engaged workplace
• 401(K) with company match

Compensation

• Base paystarting between $66,300 and $82,900 per year

The pay listed for this position may vary based on experience. Please note, compensation decisions are contingent on the facts and conditions for each job opening. We take into consideration the minimum requirements outlined in the job description, such as, training and experience, the position’s work location, required travel (if any), and external market conditions when determining the final salary for potential new hires.

Please note salary estimates published via alternate online job boards may not be a true representation of the actual pay range offered for this position. Please refer to the Blain's Farm & Fleet position description for accurate pay range information.

Job Duties

The Customer Marketing Analyst is responsible for collecting and interpreting data about our neighbors and their buying habits. The duties include identifying target audiences, gathering purchase and behavioral analytics and identifying success metrics for campaigns. The Customer Marketing Analyst is responsible for measuring performance, identifying optimization opportunities, and assisting with testing and personalization of user experience. This includes developing reports and analyzing brick & mortar and web transactional data using BI tools, SQL and our CDP. This role will play a critical part in advising on how to deliver a great experience to grow the business and inform strategies for customer retention and acquisition.

Essential (Primary) Functions:

• Provide customer analytics using SQL and Snowflake to extract, analyze, and interpret large and complex datasets across multiple sources.
• Pull, manage, and analyze data from Customer Data Platforms (CDPs) to support audience segmentation, customer targeting, personalization, and measurement.
• Partner cross functionally with Marketing, Merchandising, Private Brand, E-commerce, Research, Store Operations, and other teams to understand business needs and deliver data-driven insights.
• Analyze customer shopping behavior, transaction data, and engagement patterns to inform customer strategy, lifecycle optimization, and business decisions.
• Measure brand performance at each stage of the customer lifecycle and build data driven CRM campaigns with marketing operations to support brand goals
• Apply advanced tools, analytical skills, and experience to integrate website behavioral and transaction data with other data platforms and conduct statistical analysis
• Use consumer data platform tools to manage and execute audience segmentation strategies based on data-driven customer insights
• Independently identify business questions and opportunities, assess key drivers, and recommend data-supported solutions.
• Transform findings into compelling presentations, including graphs, charts, or dashboards, aimed at answering key business questions and present to Senior Leadership and Key stakeholders
• Design, build, and maintain Power BI dashboards that improve efficiency, consistency, and accessibility of recurring reporting and insights.
• Use sophisticated analytical or problem-solving techniques to identify root cause to issues

Associated Functions:

• Consult with leadership partners to define analytical priorities, success metrics, and data needs for critical initiatives.
• Audit & monitor Rewards Member pricing initiatives (including but not limited to offer set up, pricing audits, store signage)
• Support quarterly and annual reporting needs through automated dashboards and standardized reporting frameworks.
• Review and fulfill ad hoc analysis requests from business partners across customer, program, offer, channel, and product needs.
• Identify segmentation opportunities for CGP offers & commitments for marketing
• Review standard ad hoc analysis requests from all levels of business partners for customer, program, offer and/or channel needs.
• Develop end to end project timelines for analysis deliveries
• Review relevant data sets and analyses to develop detailed and informed insights and implications to inform strategy and decisions.
• Organize insights, data, and visualizations into comprehensive stories for distribution to leadership partners in support internal business decisions
• Perform other duties as assigned.

Qualifications

• Bachelor's Degree preferred in field such as business analytics, statistics, research
• 1 - 3 years of analytics and insights experience
• Experience supporting forecasting, predictive analytics, attribution, or marketing mix modeling initiatives is preferred
• Experience with customer segmentation and lifecycle analytics is preferred

EEO Statement

Blain Supply, Inc and Blain's Farm & Fleet (collectively "Blain's") is proud to be an Equal Opportunity Employer. We recognize the importance of diversity and creating an inclusive culture in order to leverage the skills and talents of all people to the mutual advantage of each individual and the organization. Blain's does not discriminate against applicants or employees on the basis of race, religion, color, sex (including pregnancy and sexual harassment), sexual orientation, gender identity, national origin, age, marital status, disability, military or veteran status, or any applicable legally protected status. Our goal is to continue to be recognized as an employer of choice and we have received Forbes Best Mid-Sized company to work for an unprecedented 7 years in a row.