Customer Marketing Analytics Analyst – Insights & Growth

Caleres, Inc.; Lake Saint Louis (MO); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

30% Associate Discount across Famous Footwear and Caleres brands

Upskilling with 12,000+ courses

Benefits that start day one

24/7 mental health support

Relaxed Dress Code

Job summary

A global footwear company is seeking an Analyst for Customer Marketing Analytics in Lake Saint Louis. This role involves producing reports on business performance and customer behavior, building automated dashboards, and collaborating with teams to optimize marketing strategies. The ideal candidate will have a Bachelor's degree and 3-5 years of customer analytics experience. Skills in SQL, BI tools like Power BI or Tableau, and strong analytical abilities are essential. Enjoy perks like discounts, career development, and mental wellness support.

Qualifications

• Bachelor's degree in Finance, Analytics, Statistics, Computer Science, or a related field.
• 3–5 years of experience in customer analytics, CRM/CDP, web analytics, or digital/direct marketing.
• Experience with customer and marketing data analysis and visualization.

Responsibilities

• Produce regular reporting on business performance and customer behavior.
• Build and maintain automated reports and dashboards.
• Partner with marketing, product, sales, finance to present findings.

Skills

Customer analytics

Analytical skills

Attention to detail

Communication skills

Experience with BI tools

SQL proficiency

Basic Python or R

Education

Bachelor's degree in Finance/Analytics/Statistics/Computer Science

Tools

Power BI

Tableau

Job description

A global footwear company is seeking an Analyst for Customer Marketing Analytics in Lake Saint Louis. This role involves producing reports on business performance and customer behavior, building automated dashboards, and collaborating with teams to optimize marketing strategies. The ideal candidate will have a Bachelor's degree and 3-5 years of customer analytics experience. Skills in SQL, BI tools like Power BI or Tableau, and strong analytical abilities are essential. Enjoy perks like discounts, career development, and mental wellness support.