Head of Customer & Digital Analytics

Edible Brands; Atlanta (GA); On-site; USD 110,000 - 150,000; Full time

Job summary

Edible Brands is seeking a Manager, Customer & Digital Analytics to drive insights across lifecycle marketing, paid media, eCommerce, and personalization. You will translate data into decisions and own analytics models, dashboards, and performance frameworks to reveal opportunities across digital channels.

This role requires rigor with SQL and ability to present findings to senior leadership, partnering with Finance and eCommerce teams to align analytics with business goals.

Qualifications

• 5+ years in customer/digital/marketing analytics, ideally in a D2C environment.
• Experience with Adobe Analytics and GA4 incl. implementation, data validation, and insights generation.
• Experience with multi-touch attribution and channel performance measurement beyond last-touch.

Responsibilities

• Develop and maintain customer segmentation models, LTV frameworks, and cohort analyses to inform lifecycle marketing and eCommerce strategy.
• Own marketing attribution analysis and provide ROI visibility to leadership across brands.
• Lead internal analytics liaison for MMM, partnering with external agencies to translate findings into actionable recommendations.
• Ensure analytical segmentation is reflected in audience builds and activation systems.
• Build executive-ready dashboards and real-time reporting on customer behavior and promo performance.

Skills

SQL

Analytics storytelling

Stakeholder comms

Cross-functional collaboration

Tools

Adobe Analytics

Google Analytics 4 (GA4)

Segment

Tag Management

Azure

Job description

Edible Brands is seeking a Manager, Customer & Digital Analytics to drive insights across lifecycle marketing, paid media, eCommerce, and personalization. You will translate data into decisions and own analytics models, dashboards, and performance frameworks to reveal opportunities across digital channels.

This role requires rigor with SQL and ability to present findings to senior leadership, partnering with Finance and eCommerce teams to align analytics with business goals.