Customer Lifecycle Manager

HP Inc.; Vancouver (WA); On-site; USD 83,000 - 128,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance

Employee assistance program

Flexible spending account

Life insurance

Parental leave (4-12 weeks)

Paid holidays (11)

Flexible paid vacation and sick leave

Job summary

HP Inc. in the United States is seeking a Customer Lifecycle Manager to develop and execute programs that engage subscribers throughout their journey, with a focus on improving experience, retention, and value.

This individual contributor role collaborates with Product, Marketing, Analytics and Legal to deliver lifecycle campaigns and solutions that optimize the service experience. The role emphasizes program execution, data-driven decision making, and cross-functional partnership to create

Qualifications

• Bachelor's degree in marketing or related field.
• 3-7 years of lifecycle marketing, CRM, or related experience.
• Experience with digital customer communications across channels.
• Familiarity with marketing automation and CRM platforms.

Responsibilities

• Execute customer lifecycle programs to engage, retain, and grow subscribers.
• Develop and manage communications across email, app, web, and other channels.
• Translate lifecycle strategies into campaign plans, workflows, and audience definitions.
• Coordinate campaign development from planning to launch and optimization.
• Partner with cross-functional teams to deliver connected customer experiences.
• Develop audience and segmentation approaches based on lifecycle stage and behavior.
• Support experiments to improve engagement, satisfaction, and revenue.
• Monitor performance and identify opportunities for improvement.
• Incorporate customer feedback to represent the customer perspective.

Skills

Program management

CRM

Analytics

Customer engagement

Communication

Education

Bachelor's degree in marketing

Tools

Salesforce Marketing Cloud

Job description

Customer Lifecycle Manager

Description -

The Opportunity

Consumer Services & Solutions (CSS) is one of HP's fastest-growing strategic businesses. Through innovative subscription and service offerings and emerging AI-powered solutions, we are transforming how customers experience printing. This role is an exciting opportunity to help build deeper, longer-lasting relationships with our customers, and drive meaningful business growth and customer value.

Job Description

As a Customer Lifecycle Manager , you will help develop and execute programs that engage customers throughout their subscription journey to increase customer experience, retention, and value. The ideal candidate combines strong program execution, analytical thinking, customer empathy, and attention to detail. This is an individual contributor role that will collaborate with Product Management, Marketing, Analytics, Legal and other cross-functional partners to develop and execute campaigns and solutions that optimize the service experience.

Key Responsibilities

• Execute customer lifecycle programs designed to engage, retain, and grow subscribers.

• Develop and manage customer communications across email, app, web, and other digital channels.

• Translate lifecycle strategies and business priorities into clear campaign plans, requirements, workflows, audience definitions and deliverables.

• Coordinate campaign development from initial planning through stakeholder review, QA, testing, launch, measurement, and optimization.

• Partner with cross-functional teams to deliver consistent and connected customer experiences.

• Help develop audience and segmentation approaches based on lifecycle stage, customer behavior, and program objectives.

• Support experiments and tests intended to improve engagement, customer satisfaction, retention, and revenue.

• Monitor program and campaign performance, identify trends, and recommend opportunities for improvement.

• Use customer data, research, survey feedback, and NPS feedback to represent the customer perspective.

Education and Experience

• Bachelor's degree in marketing, communications, business, customer experience, or a related field, or equivalent practical experience.

• 3-7 years of experience in lifecycle marketing, CRM, customer engagement, retention, campaign management, digital marketing, customer experience, or a related area.

• Experience supporting or executing customer communications across digital channels.

• Experience working in a subscription, e-commerce, technology, consumer services, or similarly data-driven environment is preferred.

• Familiarity with marketing automation, CRM, campaign management, or customer engagement platforms. Salesforce Marketing Cloud is preferred.

Knowledge and Skills

• Strong program and project management skills, with the ability to manage multiple workstreams and deadlines.

• Strong written communication skills and attention to detail.

• Analytical mindset with the ability to interpret performance data and translate insights into practical recommendations.

Salary

The pay range for this role is $83,000 to $127,800 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

• Health insurance

• Dental insurance

• Vision insurance

• Long term/short term disability insurance

• Employee assistance program

• Flexible spending account

• Life insurance

• Generous time off policies, including;

• 4-12 weeks fully paid parental leave based on tenure

• 11 paid holidays

• Additional flexible paid vacation and sick leave (US benefits overview (https://hpbenefits.ce.alight.com/) )

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Disclaimer

This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (United States of America)

Travel -

25%

Relocation -

No

Equal Opportunity Employer (EEO) -

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy (https://www8.hp.com/h20195/v2/GetDocument.aspx?docname=c08129225) or read about your rights as an applicant under the law here: Know Your Rights: Workplace Discrimination is Illegal (http://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf)