Customer Journey & Digital Marketing Lead

Tyson Foods; Springdale (AR); On-site; USD 80,000 - 110,000; Full time

Job summary

Tyson Foods is seeking a digitally fluent marketer to manage consumer journeys, CRM, website content and digital activation across brands. This role will convert strategy into detailed plans, coordinate cross-functional execution and use performance insights to improve consumer experiences.

The Digital Marketing Manager will work closely with Brand Marketing, IT, E-commerce, Data & Analytics, Digital Operations and agency partners.

Qualifications

• Bachelor’s degree required; MBA preferred.
• 5+ years of digital marketing, CRM, or content experience.
• Experience turning data into actionable recommendations.
• Strong collaboration across brand, IT and agencies.

Responsibilities

• Develop consumer journey maps and activation plans.
• Manage CRM campaigns, briefs, content, deployment and reporting.
• Coordinate with analytics, IT and agencies to optimize experiences.
• Lead calendars, budgets and cross-functional activation across channels.
• Leverage AI tools to improve workflow and content variants.

Skills

Digital marketing

CRM campaigns

Analytics interpretation

Project management

Content strategy

Education

Bachelor’s Degree in Marketing or related field

MBA preferred

Tools

Adobe Experience Manager

Adobe Journey Optimizer

Workfront

Job description

Tyson Foods is seeking a digitally fluent marketer to manage consumer journeys, CRM, website content and digital activation across brands. This role will convert strategy into detailed plans, coordinate cross-functional execution and use performance insights to improve consumer experiences.

The Digital Marketing Manager will work closely with Brand Marketing, IT, E-commerce, Data & Analytics, Digital Operations and agency partners.