Customer Insights Lead: Data-Driven Brand Strategy

Sally Beauty; Plano (TX); Hybrid; USD 75,000 - 95,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Paid vacation and sick days

401(k) with company match

Tuition reimbursement

Onsite store discounts

Job summary

Sally Beauty in Plano, Texas is hiring a Customer Insights Manager for a hybrid position. This role involves designing and analyzing research to drive insights across brand, marketing, and customer service areas.

The ideal candidate has extensive experience in retail or marketing, and a strong academic background. The package includes competitive salary, benefits, and in-house services.

Qualifications

• 5+ years of relevant experience or an advanced degree.
• Bachelor’s degree in business or related field.
• Experience in vendor management and primary research.

Responsibilities

• Translate business needs into research design.
• Develop project designs, timelines, and budgets.
• Present findings to senior leadership.

Skills

5+ years’ experience in retail, agency, CPG/FMCG, research, or marketing

Bachelor’s degree in business administration, marketing, statistics, engineering

Experience designing and executing primary research

Proficiency utilizing syndicated data platforms

Strong analytical skills

Effective communication skills

Education

Bachelor's degree in a relevant field

Tools

Syndicated data platforms like Circana/Nielsen

Job description

Sally Beauty in Plano, Texas is hiring a Customer Insights Manager for a hybrid position. This role involves designing and analyzing research to drive insights across brand, marketing, and customer service areas.

The ideal candidate has extensive experience in retail or marketing, and a strong academic background. The package includes competitive salary, benefits, and in-house services.