Customer Insights Manager

Sally Beauty; Plano (TX); Hybrid; USD 75,000 - 95,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Paid vacation and sick days

401(k) with company match

Tuition reimbursement

Onsite store discounts

Job summary

Sally Beauty in Plano, Texas is hiring a Customer Insights Manager for a hybrid position. This role involves designing and analyzing research to drive insights across brand, marketing, and customer service areas.

The ideal candidate has extensive experience in retail or marketing, and a strong academic background. The package includes competitive salary, benefits, and in-house services.

Qualifications

• 5+ years of relevant experience or an advanced degree.
• Bachelor’s degree in business or related field.
• Experience in vendor management and primary research.

Responsibilities

• Translate business needs into research design.
• Develop project designs, timelines, and budgets.
• Present findings to senior leadership.

Skills

5+ years’ experience in retail, agency, CPG/FMCG, research, or marketing

Bachelor’s degree in business administration, marketing, statistics, engineering

Experience designing and executing primary research

Proficiency utilizing syndicated data platforms

Strong analytical skills

Effective communication skills

Education

Bachelor's degree in a relevant field

Tools

Syndicated data platforms like Circana/Nielsen

Job description

Customer Insights Manager

Hybrid position working from the Legacy Support Center located in Plano, Texas.

About Sally Beauty Holdings, Inc.

At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon‑quality products at a value price. Beauty Systems Group, branded as Cosmo Prof or Armstrong McCall stores, along with its direct‑sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers.

About The Role

The Customer Insights Manager will design, implement, and analyze enterprise‑wide primary and secondary research efforts in support of brand, marketing, loyalty programs, e‑commerce, product development, merchandising, operations, and customer service. The Manager will be responsible for day‑to‑day research responsibilities, analyze data, and develop insights and recommendations to drive insights that increase understanding of customer experience, the customer journey, satisfaction drivers, and brand perceptions/positioning—all leading to better business decisions. The Manager will also assist Customer Marketing and other cross‑functional leadership in the strategic direction of the Customer Research & Insights team, synthesize research findings and multiple data streams into strategic recommendations and compelling narratives for cross‑functional stakeholders and leadership, and support research budgeting, timeline management, and resource allocation to maximize ROI and project efficiency.

Responsibilities

• Translate business needs and questions from Marketing, e‑commerce, loyalty, product development, store operations, merchandising, and other groups into research design.
• Work with research partners to develop project designs, timelines, budgets, and ensure projects stay on‑time, under budget, and meet key objectives and deliverables; manage projects independently with guidance and input from CRI leadership.
• Leverage syndicated data.
• Perform analyses of raw data, develop initial reports and presentations, and work with manager and partners to create actionable insights and recommendations.
• Present findings and implications to senior leadership, triangulating multiple datasets into a clear story with recommendations.
• Maintain project files and documentation.

Knowledge, Skills & Abilities Requirements

• 5+ years’ experience in retail, agency, CPG/FMCG, research, or marketing OR an advanced degree in Marketing, Psychology, or Marketing Research.
• Bachelor’s degree in business administration, marketing, statistics, engineering, applied math, economics, research, sociology, psychology, or communications.
• Experience designing and executing primary research, including vendor management to ensure key objectives are met.
• Proficiency utilizing syndicated data platforms, including Circana/Nielsen POS, panel, and shopper datasets.
• Experience integrating multiple data sources (e.g., retailer data, POS, panel, syndicated, custom research) into actionable insights.
• Proven ability to handle complex, simultaneous projects without compromising quality.
• Highly effective written and verbal communication skills, experienced in presenting to stakeholders and leadership teams.

Competencies & Attributes

• Intellectually curious, enjoy problem‑solving or puzzles, methodical, and creative.
• Strong analytical, communication, project management, and organization skills.
• Team player with ability to support multiple projects.

Working Conditions & Physical Requirements

The work may require some physical exertion such as long periods of standing, walking, recurring bending, crouching, stretching, reaching, or similar activities; recurrent lifting of moderately heavy items such as record boxes. The work environment involves everyday risks or discomforts requiring normal safety precautions typical of offices, meeting and training rooms, libraries, and commercial vehicles. The work area is adequately lighted, heated, and ventilated.

Benefits

Competitive salary and outstanding benefits package including medical, dental, vision, life insurance, paid vacation and sick days, paid holidays, tuition reimbursement, and 401(k) with company match. Associates also enjoy in‑house salon services, varied food options at the corporate campus, and a Sally Beauty and CosmoProf professional onsite store offering great merchandise discounts.