Customer Advocacy Lead: Storytelling & Growth (Hybrid)

Akraya, Inc.; Mountain View (CA); Hybrid; USD 117,000 - 127,000; Full time

Job summary

Akraya, Inc. is seeking a Customer Advocacy program lead in Mountain View, CA to establish and scale a formal customer advocacy program. You will define how customer success stories are identified, captured, and transformed into marketing assets for the sales team.

The role centers on building processes, recruiting advocates, conducting interviews, and delivering compelling social proof to accelerate growth for B2B SaaS products.

Qualifications

• Proven experience in customer advocacy or reference programs.
• Strong interviewing and narrative-shaping capabilities.
• Ability to build processes in an unstructured environment.
• Experience with B2B or mid-market SaaS customers is preferred.

Responsibilities

• Develop a structured approach to identify and recruit ideal customer advocates.
• Conduct customer interviews to uncover compelling success stories.
• Create diverse social proof assets like case studies and testimonials.
• Collaborate with video teams to ensure impactful testimonial content.
• Track and report on the performance of advocacy initiatives.

Skills

Customer Advocacy

Storytelling

Process Development

Interviewing

Video Production Partnership

Job description

Akraya, Inc. is seeking a Customer Advocacy program lead in Mountain View, CA to establish and scale a formal customer advocacy program. You will define how customer success stories are identified, captured, and transformed into marketing assets for the sales team.

The role centers on building processes, recruiting advocates, conducting interviews, and delivering compelling social proof to accelerate growth for B2B SaaS products.