Customer Advocacy Lead

Site Organic LLC; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Healthcare options

Flexible PTO

401(k) match

Parental leave

Mental health support

Professional development reimbursement

Job summary

Ministry Brands is seeking a Customer Advocacy Manager to build and scale advocacy programs, references, reviews, referrals, and customer stories that demonstrate the value and ROI of our SaaS solutions. You’ll partner with Customer Marketing, Success, Sales, Product Marketing, and Events to recruit advocates and design journeys across the customer lifecycle.

You’ll own the reference program end-to-end, manage review and referral programs, measure KPIs, and report ROI to guide strategic

Qualifications

• 4–6 years of experience in customer marketing, customer advocacy, lifecycle marketing, community, or customer success marketing.
• Experience managing a customer reference program at scale.
• Strong analytical skills and comfort establishing KPIs, building reporting, and demonstrating program ROI.
• Excellent written and verbal communication skills, engaging credibly with customers from day-to-day users to senior executives.
• Strong project management skills with attention to detail and ability to manage multiple programs.

Responsibilities

• Build and scale the programs, processes, and customer relationships that turn satisfied customers into advocates — powering references, reviews, referrals, and stories.
• Own end-to-end customer reference program: recruitment, qualification, matching, fulfillment, tracking, and recognition.
• Own customer review programs across third‑party platforms, driving volume and quality at key moments.
• Develop scalable advocate journeys and participation pathways based on customer interest and lifecycle stage.
• Partner with Sales, Product Marketing, and Communications to produce case studies, testimonials, and other customer-led content.
• Maintain a centralized advocate library and ensure advocate profiles and engagement data are accurate in CRM and MA systems.

Skills

CRM

Marketing automation

Cross-functional collaboration

Analytics

Project management

Written and verbal communication

Tools

Salesforce

Job description

Ministry Brands is seeking a Customer Advocacy Manager to build and scale advocacy programs, references, reviews, referrals, and customer stories that demonstrate the value and ROI of our SaaS solutions. You’ll partner with Customer Marketing, Success, Sales, Product Marketing, and Events to recruit advocates and design journeys across the customer lifecycle.

You’ll own the reference program end-to-end, manage review and referral programs, measure KPIs, and report ROI to guide strategic