Remote Customer Advocacy Lead

Mcgraw Hill

New York (NY)

Remote

USD 80,000 - 115,000

Full time

4 days ago
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Benefits offered by this job

Annual bonus plan
Medical benefits

Job summary

McGraw Hill is seeking a Senior Marketing Manager, Customer Advocacy to lead scalable programs that turn educator, administrator, and student experiences into credible customer proof. You will recruit advocates, translate outcomes into stories, and enable Marketing, Sales, Customer Success, and Product teams with insights and assets.

The role is remote with up to 20% travel for events, and applicants in the United States are welcome.

Qualifications

  • Bachelor's Degree required.
  • 3-5 years of experience in customer advocacy, community management, customer marketing or related roles.
  • Proven ability to build trusted relationships both internally and with customers.
  • Excellent storytelling, written, verbal, and visual communication skills.

Responsibilities

  • Develop and execute a comprehensive customer advocacy strategy to improve retention, acquisition and brand credibility.
  • Manage faculty, administrator, and student advocate programs end-to-end (recruitment, onboarding, engagement).
  • Organize user forums, best practice sessions, and advocate training events.
  • Partner with product/platform teams to involve advocates in beta testing and roadmap discussions.
  • Build and nurture long-term relationships with customer champions and advisory board members.
  • Expand advocacy programs into new markets and opportunities.

Skills

Customer advocacy
Storytelling
Analytical skills
Cross-functional collaboration
Project management
Business writing
AI tools

Education

Bachelor's Degree

Tools

PowerPoint
Outlook
Excel
SmartSheet
Salesforce.com
Marketo
Gainsight
Tableau
Asana
AI tools

Job description

McGraw Hill is seeking a Senior Marketing Manager, Customer Advocacy to lead scalable programs that turn educator, administrator, and student experiences into credible customer proof. You will recruit advocates, translate outcomes into stories, and enable Marketing, Sales, Customer Success, and Product teams with insights and assets.

The role is remote with up to 20% travel for events, and applicants in the United States are welcome.

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