Culture Strategy Director

UnitedMasters; New York (NY); Presencial; USD 120.000 - 140.000; Tempo integral

Resumo da vaga

UnitedMasters, Inc. seeks a Context Director to translate raw insights into influence, help brands find voice in communities, and build scalable systems. You’re a front row student of culture, a campaign conductor, and an idea amplifier with cross-functional reach.

This leadership role demands creative foresight, cultural nuance, business acumen, and a deep connection to what’s moving the world today. Reporting to the leadership team, you’ll mentor peers and drive strategy across PR, Media and

Qualificações

• 7–9 years experience in cultural strategy, brand planning, or creative strategy roles.
• Proven experience leading multi-channel campaigns from insight through execution.
• Strong writing and storytelling skills—must be comfortable presenting work to senior leaders and clients.
• Proficiency in Keynote, Google Suite, and qualitative research tools.
• Deep understanding of subcultures, niche internet communities, and artist ecosystems.
• Bonus: Background or minor in a creative craft, artistic discipline, or subcultural space.

Responsabilidades

• Lead cultural deep dives to inform strategy and creative development.
• Own holistic GTM plans translating business objectives into rollouts.
• Develop casting filters identifying talent aligning with campaign message.
• Infuse cultural nuance into hero deliverables and engagement tactics.
• Facilitate onboarding and collaborate with PR, Media, and Social teams.
• Mentor and coach junior talent within Context leadership team.

Conhecimentos

Systems thinking

Cultural intuition

Cross-functional collaboration

Ethnography

Mentoring

Ferramentas

Keynote

Google Workspace

Qualitative research tools

Descrição da vaga

UnitedMasters, Inc. seeks a Context Director to translate raw insights into influence, help brands find voice in communities, and build scalable systems. You’re a front row student of culture, a campaign conductor, and an idea amplifier with cross-functional reach.

This leadership role demands creative foresight, cultural nuance, business acumen, and a deep connection to what’s moving the world today. Reporting to the leadership team, you’ll mentor peers and drive strategy across PR, Media and