Context Planning Director: Culture & Brand Strategy

UMT - Internal; New York (NY); On-site; USD 120,000 - 140,000; Full time

Job summary

UnitedMasters, Inc. is seeking a Context Director to lead the translation of raw insight into influential culture-driven campaigns.

You will guide culture-focused strategy, collaborate across PR, Media, and Social teams, and mentor teams to scale great ideas with foresight, nuance, and business acumen. You are a systems thinker and culture junkie who can orchestrate brand storytelling across platforms, while presenting to senior leaders and clients.

Qualifications

• 7–9 years experience in cultural strategy, brand planning, or creative strategy roles.
• Proven experience leading multi-channel campaigns from insight through execution.
• Strong writing and storytelling skills—must be comfortable presenting work to senior leaders and clients.

Responsibilities

• Cultural Research: Lead and assign cultural deep dives that inform strategy and creative development.
• Comms Planning: Own authorship of holistic GTM plans that connect the dots creatively while translating business objectives into actionable rollouts over time and space/channels.
• Casting & Talent Strategy: Lead authorship of casting filters that help identify talent who personify our campaign message while ensuring brand safety and creative alignment.
• Creative World-Building: Analyze hero deliverables (e.g., film scripts) and provide cultural nuance that infuses insider fan perspective in the form Easter eggs, and additional engagement tactics that will resonate with core audience members.
• Convergence & Collaboration: Facilitate onboarding for new hires to ensure alignment on Context’s function and value. Partner across PR, Media, and Social teams to preserve creative integrity and contextual fluency from pitch to publish.
• Leadership & Mentorship: Serve as a core member of the business leadership team, aligning day-to-day execution with our broader One Company Vision. Mentor DRs across IC1–IC3 levels and informally coach team members outside your direct reporting line.

Skills

Cultural strategy

Brand planning

Creative strategy

Writing & storytelling

Presentation

Qualitative research

Tools

Keynote

Google Suite

Qualitative research tools

Job description

UnitedMasters, Inc. is seeking a Context Director to lead the translation of raw insight into influential culture-driven campaigns.

You will guide culture-focused strategy, collaborate across PR, Media, and Social teams, and mentor teams to scale great ideas with foresight, nuance, and business acumen. You are a systems thinker and culture junkie who can orchestrate brand storytelling across platforms, while presenting to senior leaders and clients.