Head of Cultural Strategy & Brand Growth

UMT - Internal; New York (NY); Híbrido; USD 160.000 - 190.000; Tempo integral

Resumo da vaga

UnitedMasters, in NY/CA, seeks a Senior Strategy Director to lead brand and cultural strategy for major accounts. The role combines strategic leadership with creative collaboration, guiding senior clients and cross-functional teams toward impactful brand outcomes.

The position emphasizes translating insights into clear strategic narratives, mentoring junior strategists, and elevating the overall quality of strategy. Expect hybrid in-office and remote work with senior leadership alignment.

Qualificações

• 8+ years of strategy, brand development, communications, cultural strategy or related discipline.
• Proven ability to lead strategy for major client accounts and campaigns.
• Able to independently develop and defend strategic recommendations with senior clients.
• Skilled at synthesizing research, cultural intelligence, business context and audience understanding.

Responsabilidades

• Set the strategic direction across key client accounts to align thinking with business outcomes.
• Define problems behind complex challenges and identify strategic tensions, opportunities, and choices.
• Lead development of brand, cultural, and creative strategy translating insights into a clear point of view.
• Manage multiple engagements and workstreams maintaining high strategic quality while prioritizing work.
• Shape strategic approach to briefs and opportunities and integrate disciplines accordingly.
• Partner with Data Strategy, Context, Business, and Creative leadership for an integrated vision.
• Develop and mentor strategists, guiding junior and mid-level talent.
• Raise the quality of the Strategy discipline with strong briefs, narratives, presentations, and research.

Conhecimentos

Strategic judgment

Brand strategy

Storytelling

Client leadership

Ambiguity management

Leadership of teams

Research synthesis

Collaboration

Curiosity about culture

Descrição da vaga

UnitedMasters, in NY/CA, seeks a Senior Strategy Director to lead brand and cultural strategy for major accounts. The role combines strategic leadership with creative collaboration, guiding senior clients and cross-functional teams toward impactful brand outcomes.

The position emphasizes translating insights into clear strategic narratives, mentoring junior strategists, and elevating the overall quality of strategy. Expect hybrid in-office and remote work with senior leadership alignment.