Culture-Driven Brand Strategy Director (Hybrid)

UnitedMasters, Inc.; New York (NY); Hybrid; USD 140,000 - 165,000; Full time

Job summary

UnitedMasters, Inc. is seeking a Strategy Director to join Translation. This hybrid role requires four days in office and one day remote in New York, NYC area.

You will lead audience insights, brand positioning, and cross-functional teams to shape innovative brand strategies for ambitious clients. You will mentor junior staff, collaborate with data strategists and creatives, and contribute to Translation’s culture of bold storytelling and cultural impact.

Qualifications

• 6+ years of strategy and brand development experience.
• Diverse background in consumer research, social strategy, and comms planning.
• Proven ability to derive insights and grow client/agency relationships.
• Experience designing consumer research studies.

Responsibilities

• Ensure quality and accuracy of audience, cultural and brand insights.
• Identify real problems and define why/how for briefs.
• Guide brand positioning and messaging strategy.
• Lead day-to-day client and project engagements across key accounts.
• Collaborate with data strategists, planners, and creatives to shape responses to brand assignments.
• Build internal and external relationships to inspire work toward common goals.
• Oversee junior team outputs to meet client goals.
• Contribute to intellectual capital around audience and cultural insights.

Skills

Storytelling

Communication

Self-motivated

Culture insight

Quantitative skills

Verbal & written

Job description

UnitedMasters, Inc. is seeking a Strategy Director to join Translation. This hybrid role requires four days in office and one day remote in New York, NYC area.

You will lead audience insights, brand positioning, and cross-functional teams to shape innovative brand strategies for ambitious clients. You will mentor junior staff, collaborate with data strategists and creatives, and contribute to Translation’s culture of bold storytelling and cultural impact.