Context Director, Culture-Driven Brand Strategy

UnitedMasters | Translation; New York (NY); On-site; USD 120,000 - 140,000; Full time

Job summary

UnitedMasters, Inc., the Translation platform, is seeking a Context Director to translate insights into influential brand storytelling and to lead cultural strategy across multi-channel campaigns. You will mentor teams, shape creative direction, and collaborate with cross-functional partners to maintain creative integrity and cultural fluency from pitch to publish.

You are a systems thinker and culture junkie with strong writing, collaboration, and leadership skills, capable of guiding talent

Qualifications

• 7–9 years experience in cultural strategy, brand planning, or creative strategy roles.
• Proven experience leading multi-channel campaigns from insight through execution.
• Strong writing and storytelling skills—must be comfortable presenting work to senior leaders and clients.
• Proficiency in Keynote, Google Suite, and qualitative research tools.
• Deep understanding of subcultures, niche internet communities, and artist ecosystems.
• Bonus: Background or minor in a creative craft, artistic discipline, or subcultural space.

Responsibilities

• Lead Context Planning to inform strategy and creative development.
• Translate raw insight into influence and brand voice for campaigns.
• Build systems that scale great ideas across channels and communities.
• Collaborate with PR, Media, and Social teams to preserve creative integrity.
• Mentor junior talent and align execution with the One Company Vision.

Skills

Cultural strategy

Brand planning

Creative strategy

Strong writing

Storytelling

Keynote

Google Suite

Qualitative research tools

Subcultures

Job description

UnitedMasters, Inc., the Translation platform, is seeking a Context Director to translate insights into influential brand storytelling and to lead cultural strategy across multi-channel campaigns. You will mentor teams, shape creative direction, and collaborate with cross-functional partners to maintain creative integrity and cultural fluency from pitch to publish.

You are a systems thinker and culture junkie with strong writing, collaboration, and leadership skills, capable of guiding talent