CTV GTM & Growth Lead — Equity Eligible

Archer; New York (NY); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Five weeks PTO

11 company holidays

Unlimited sick days

Healthcare packages

401K + equity

Wellness & learning reimbursement

Volunteer time off

Donation matching

Job summary

Smartly.io is seeking a Product Marketing Lead to own end-to-end CTV go-to-market across agencies and brand advertisers, shaping the global agency value proposition for CTV and social. You will drive strategic PMM initiatives and elevate GTM standards while collaborating across the organization.

This senior role demands deep experience in B2B SaaS/AdTech, fluency in agency models, and a proven ability to translate platform capabilities into differentiated market value.

Qualifications

• 10-14 years of experience in Product Marketing (B2B SaaS / AdTech / MarTech).
• 4-6+ years of deep exposure to CTV, video, DSP ecosystems, and/or agency environments.
• Strong fluency in agency operating models and omnichannel video activation workflows.
• Proven ownership of multi-solution GTM strategies with measurable adoption and revenue impact.
• Strategic product partnership mindset with the ability to influence roadmap and differentiation.
• Exceptional storyteller able to translate sophisticated platform capabilities into clear, differentiated value.
• Strong commercial orientation with experience defining adoption and revenue metrics.

Responsibilities

• In This Role, You Will: Own CTV Go-to-Market Across Segments, Lead the global GTM strategy for Smartly's CTV capabilities across agencies and brand advertisers.
• Define positioning, messaging, launches, and adoption strategy across DSP integrations and omnichannel video.
• Engage early in product discovery and roadmap planning to ensure CTV investments align with market needs.
• Define clear adoption, expansion, and revenue targets for CTV initiatives, and drive post-launch accountability.
• Translate CTV and omnichannel innovation into clear, differentiated market value, connecting Media capabilities with Creative automation.
• Own messaging and roadmap communication for CTV initiatives across launches and touchpoints.
• Drive Strategic Leadership Within Product Marketing: Lead cross-functional initiatives, raise launch rigor, mentor stakeholders, contribute to flagship narratives, step into adjacent strategic initiatives.

Skills

Go-to-Market

Messaging

Executive presence

Strategic thinking

Revenue targets

Launch rigor

Job description

Smartly.io is seeking a Product Marketing Lead to own end-to-end CTV go-to-market across agencies and brand advertisers, shaping the global agency value proposition for CTV and social. You will drive strategic PMM initiatives and elevate GTM standards while collaborating across the organization.

This senior role demands deep experience in B2B SaaS/AdTech, fluency in agency models, and a proven ability to translate platform capabilities into differentiated market value.