Product Marketing Lead – CTV

Archer; New York (NY); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Five weeks PTO

11 company holidays

Unlimited sick days

Healthcare packages

401K + equity

Wellness & learning reimbursement

Volunteer time off

Donation matching

Job summary

Smartly.io is seeking a Product Marketing Lead to own end-to-end CTV go-to-market across agencies and brand advertisers, shaping the global agency value proposition for CTV and social. You will drive strategic PMM initiatives and elevate GTM standards while collaborating across the organization.

This senior role demands deep experience in B2B SaaS/AdTech, fluency in agency models, and a proven ability to translate platform capabilities into differentiated market value.

Qualifications

• 10-14 years of experience in Product Marketing (B2B SaaS / AdTech / MarTech).
• 4-6+ years of deep exposure to CTV, video, DSP ecosystems, and/or agency environments.
• Strong fluency in agency operating models and omnichannel video activation workflows.
• Proven ownership of multi-solution GTM strategies with measurable adoption and revenue impact.
• Strategic product partnership mindset with the ability to influence roadmap and differentiation.
• Exceptional storyteller able to translate sophisticated platform capabilities into clear, differentiated value.
• Strong commercial orientation with experience defining adoption and revenue metrics.

Responsibilities

• In This Role, You Will: Own CTV Go-to-Market Across Segments, Lead the global GTM strategy for Smartly's CTV capabilities across agencies and brand advertisers.
• Define positioning, messaging, launches, and adoption strategy across DSP integrations and omnichannel video.
• Engage early in product discovery and roadmap planning to ensure CTV investments align with market needs.
• Define clear adoption, expansion, and revenue targets for CTV initiatives, and drive post-launch accountability.
• Translate CTV and omnichannel innovation into clear, differentiated market value, connecting Media capabilities with Creative automation.
• Own messaging and roadmap communication for CTV initiatives across launches and touchpoints.
• Drive Strategic Leadership Within Product Marketing: Lead cross-functional initiatives, raise launch rigor, mentor stakeholders, contribute to flagship narratives, step into adjacent strategic initiatives.

Skills

Go-to-Market

Messaging

Executive presence

Strategic thinking

Revenue targets

Launch rigor

Job description

Archer is collaborating with Smartly.io to connect them with exceptional professionals for this role. Are you passionate about how CTV, agencies, and omnichannel video are reshaping modern advertising? Join Smartly to define and scale the next phase of our AI-powered platform across CTV and social.

As Smartly expands its omnichannel video and DSP ecosystem, we are looking for a Product Marketing Lead to own a critical growth pillar: leading end-to-end CTV go-to-market across agencies and brand advertisers, and defining and scaling Smartly's global agency value proposition across CTV and social.

This role also operates as a senior leader within Product Marketing, driving high-impact initiatives and elevating GTM standards across the organization. It is a highly strategic, global position at the intersection of video innovation, agency strategy, and enterprise commercialization.

In This Role, You Will

Own CTV Go-to-Market Across Segments

• Lead the global GTM strategy for Smartly's CTV capabilities across agencies and brand advertisers
• Define positioning, messaging, launches, and adoption strategy across DSP integrations and omnichannel video
• Engage early in product discovery and roadmap planning to ensure CTV investments are grounded in agency and advertiser market needs.
• Define clear adoption, expansion, and revenue targets for CTV initiatives, and drive post-launch accountability across Commercial and Product teams.
• Translate CTV and omnichannel innovation into clear, differentiated market value, connecting Media capabilities with Creative automation and Smartly's broader AI Orchestration vision.
• Own messaging and roadmap communication for CTV initiatives, ensuring clarity, consistency, and commercial relevance across launches and customer touchpoints.

Drive Strategic Leadership Within Product Marketing

• Lead high-priority, cross-functional initiatives within the PMM organization
• Raise the bar on launch rigor, commercial accountability, and GTM excellence
• Mentor and influence across PMM and cross-functional stakeholders
• Contribute to flagship company narratives, major launches, and industry moments
• Step into adjacent strategic initiatives as business priorities evolve

What We're Looking For

• 10-14 years of experience, including 7-9+ years in Product Marketing (B2B SaaS / AdTech / MarTech)
• 4-6+ years of deep exposure to CTV, video, DSP ecosystems, and/or agency environments
• Strong fluency in agency operating models and omnichannel video activation workflows
• Proven ownership of multi-solution GTM strategies with measurable adoption and revenue impact
• Strategic product partnership mindset with the ability to influence roadmap and differentiation
• Exceptional storyteller able to translate sophisticated platform capabilities into clear, differentiated value
• Strong commercial orientation with experience defining adoption and revenue metrics

High ownership, executive presence, and comfort operating autonomously in fast-moving environments.

What We Offer You...

• Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days
• Generous healthcare packages & mental health benefits
• 401K plus matching & equity grants for all new Smartlies
• Wellness benefit & learning reimbursement opportunities
• Volunteer time off days & company donation matching opportunities
• And so much more...

The base pay range for this position is as mentioned below per year, plus an annual performance bonus. We take into consideration an individual's background, expertise, and experience in determining final salary. In addition to annual salary, Smartly's total rewards provide employees with stock options, medical/dental/vision insurances, retirement savings benefits, parental leave, 5 weeks vacation, unlimited sick days, life insurance, and disability benefits. This information is provided in accordance with applicable law. Base pay information is based on market location.

Salary Range (USD): $150,000 - $190,000

About Smartly

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.

Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.

Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.

Visit Smartly to learn more.

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