Product Marketing Lead – CTV

Smartly; New York (NY); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Five weeks paid time off (PTO)

Generous healthcare packages

401K plus matching

Learning reimbursement opportunities

Company donation matching opportunities

Job summary

Smartly is seeking a Product Marketing Lead in New York, NY, to own the go-to-market strategy for CTV across agencies and brand advertisers. You will lead high-impact initiatives and elevate marketing standards in a global role.

The ideal candidate will have deep experience in Product Marketing with a focus on CTV, and proven success in defining messaging and driving revenue impact.

Smartly offers competitive pay along with employee perks including generous PTO, healthcare benefits, and a 401K matching plan.

Qualifications

• 10–14 years of experience, including 7–9+ years in Product Marketing.
• 4–6+ years of exposure to CTV and video ecosystems.
• Fluency in agency workflows and omnichannel video activation.

Responsibilities

• Lead the global GTM strategy for CTV capabilities.
• Define positioning, messaging, and adoption strategies.
• Engage in product discovery to ensure market needs are met.

Skills

Product Marketing

B2B SaaS

CTV expertise

Strategic storytelling

Agency operating models

Revenue impact

Job description

Are you passionate about how CTV, agencies, and omnichannel video are reshaping modern advertising? Join Smartly to define and scale the next phase of our AI-powered platform across CTV and social.

As Smartly expands its omnichannel video and DSP ecosystem, we are looking for a Product Marketing Lead to own a critical growth pillar: leading end-to-end CTV go-to-market across agencies and brand advertisers, and defining and scaling Smartly’s global agency value proposition across CTV and social.

This role also operates as a senior leader within Product Marketing, driving high-impact initiatives and elevating GTM standards across the organization. It is a highly strategic, global position at the intersection of video innovation, agency strategy, and enterprise commercialization.

In this role, you will:

Own CTV Go-to-Market Across Segments

• Lead the global GTM strategy for Smartly’s CTV capabilities across agencies and brand advertisers
• Define positioning, messaging, launches, and adoption strategy across DSP integrations and omnichannel video
• Engage early in product discovery and roadmap planning to ensure CTV investments are grounded in agency and advertiser market needs.
• Define clear adoption, expansion, and revenue targets for CTV initiatives, and drive post-launch accountability across Commercial and Product teams.
• Translate CTV and omnichannel innovation into clear, differentiated market value, connecting Media capabilities with Creative automation and Smartly’s broader AI Orchestration vision.
• Own messaging and roadmap communication for CTV initiatives, ensuring clarity, consistency, and commercial relevance across launches and customer touchpoints.

Drive Strategic Leadership Within Product Marketing

• Lead high-priority, cross-functional initiatives within the PMM organization
• Raise the bar on launch rigor, commercial accountability, and GTM excellence
• Mentor and influence across PMM and cross-functional stakeholders
• Contribute to flagship company narratives, major launches, and industry moments
• Step into adjacent strategic initiatives as business priorities evolve

What we’re looking for:

• 10–14 years of experience, including 7–9+ years in Product Marketing (B2B SaaS / AdTech / MarTech)
• 4–6+ years of deep exposure to CTV, video, DSP ecosystems, and/or agency environments
• Strong fluency in agency operating models and omnichannel video activation workflows
• Proven ownership of multi-solution GTM strategies with measurable adoption and revenue impact
• Strategic product partnership mindset with the ability to influence roadmap and differentiation
• Exceptional storyteller able to translate sophisticated platform capabilities into clear, differentiated value
• Strong commercial orientation with experience defining adoption and revenue metrics
• High ownership, executive presence, and comfort operating autonomously in fast-moving environments

What We Offer You...

• Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days
• Generous healthcare packages & mental health benefits
• 401K plus matching & equity grants for all new Smartlies
• Wellness benefit & learning reimbursement opportunities
• Volunteer time off days & company donation matching opportunities
• And so much more…

The base pay range for this position is as mentioned below per year, plus an annual performance bonus. We take into consideration an individual’s background, expertise, and experience in determining final salary. In addition to annual salary, Smartly’s total rewards provide employees with stock options, medical/dental/vision insurances, retirement savings benefits, parental leave, 5 weeks vacation, unlimited sick days, life insurance, and disability benefits. This information is provided in accordance with applicable law. Base pay information is based on market location.

Salary Range (USD): $150,000 – $190,000