Head of Product Marketing & GTM Strategy

Samba TV; San Francisco (CA); Sur place; USD 170 000 - 230 000; Plein temps

Avantages offerts par ce poste

Health insurance

Retirement savings plan

Paid holidays & PTO

Résumé du poste

Samba TV is seeking a Head of Product Marketing to drive GTM strategies and support sales across Advertisers, Publishers, and Tech Platforms. Lead a team to shape messaging, develop collateral, and align with product roadmaps.

This role partners with Product, Sales, and Marketing to deliver impactful campaigns, establish thought leadership, and accelerate revenue in a fast-growing media intelligence company.

Qualifications

• Bachelor's degree required; MBA preferred.
• 7+ years of experience in product marketing including leading a team.
• Exceptional writing and communication skills; ability to simplify complex concepts for diverse audiences.
• Proven ability to drive results-focused marketing strategies with a clear strategic vision.

Responsabilités

• Lead the product marketing team that manages go-to-market strategy for products, including target market definition, messaging, sales enablement, pricing, and market expansion.
• Collaborate with Product Management to shape market strategy, conduct competitive analysis, and influence product roadmaps.
• Partner with Sales and Services teams to drive revenue growth, improve customer retention, and enhance overall market positioning.
• Develop and refine marketing collateral, sales tools, and product storytelling assets to enhance engagement and conversion.
• Establish thought leadership in the industry through content development, public speaking, and media contributions in collaboration with marketing and communications teams.
• Align product marketing efforts with Samba TV portfolio innovations to maximize impact.
• Support sales training and enablement, working with internal teams to develop training systems and curriculum.

Connaissances

Go-to-market strategy

Messaging

Team leadership

Cross-functional collaboration

Formation

Bachelor's degree

MBA preferred

Description du poste

Samba TV is seeking a Head of Product Marketing to drive GTM strategies and support sales across Advertisers, Publishers, and Tech Platforms. Lead a team to shape messaging, develop collateral, and align with product roadmaps.

This role partners with Product, Sales, and Marketing to deliver impactful campaigns, establish thought leadership, and accelerate revenue in a fast-growing media intelligence company.