CTV Growth PMM Lead - Global GTM for Agencies & Brands

Smartly; New York (NY); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Five weeks paid time off (PTO)

Generous healthcare packages

401K plus matching

Learning reimbursement opportunities

Company donation matching opportunities

Job summary

Smartly is seeking a Product Marketing Lead in New York, NY, to own the go-to-market strategy for CTV across agencies and brand advertisers. You will lead high-impact initiatives and elevate marketing standards in a global role.

The ideal candidate will have deep experience in Product Marketing with a focus on CTV, and proven success in defining messaging and driving revenue impact.

Smartly offers competitive pay along with employee perks including generous PTO, healthcare benefits, and a 401K matching plan.

Qualifications

• 10–14 years of experience, including 7–9+ years in Product Marketing.
• 4–6+ years of exposure to CTV and video ecosystems.
• Fluency in agency workflows and omnichannel video activation.

Responsibilities

• Lead the global GTM strategy for CTV capabilities.
• Define positioning, messaging, and adoption strategies.
• Engage in product discovery to ensure market needs are met.

Skills

Product Marketing

B2B SaaS

CTV expertise

Strategic storytelling

Agency operating models

Revenue impact

Job description

Smartly is seeking a Product Marketing Lead in New York, NY, to own the go-to-market strategy for CTV across agencies and brand advertisers. You will lead high-impact initiatives and elevate marketing standards in a global role.

The ideal candidate will have deep experience in Product Marketing with a focus on CTV, and proven success in defining messaging and driving revenue impact.

Smartly offers competitive pay along with employee perks including generous PTO, healthcare benefits, and a 401K matching plan.