Cruise Product Marketing Lead — US & Canada (Hybrid)

MSC Cruises; Miami (FL); Hybrid; USD 150,000 - 210,000; Full time

Job summary

MSC Cruises USA is expanding its Commercial team and seeks a Director, Product Marketing to lead the U.S. & Canada strategy, messaging, launches, and go-to-market planning. The role localizes global strategies for the U.S.

market and collaborates across marketing, sales and operations to drive guest-focused product experiences. The position is hybrid, based in Miami, with four days in the office and optional remote Fridays.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Hospitality, or a related field; MBA preferred.
• 10+ years of progressive marketing experience, including 5+ years in Product Marketing, Product Strategy, Brand Strategy, or a related discipline.

Responsibilities

• Lead the U.S. & Canada Product Marketing strategy and roadmap to support growth and brand differentiation.
• Develop product positioning, messaging, and value propositions across ships, destinations, and product launches.
• Localize global product strategies for the U.S. market reflecting consumer expectations and market dynamics.
• Represent U.S. and Canadian market perspectives in product development, including future ships and onboard experiences.
• Lead go-to-market strategy and launch planning for new ships, products, and significant enhancements.
• Develop integrated launch plans, calendars, creative briefs, messaging frameworks, and campaign milestones.

Skills

Product marketing

Strategic planning

Team leadership

Cross-functional collaboration

Go-to-market

Education

Bachelor's degree in Marketing/Business/Communications

MBA preferred

Tools

PowerPoint

Excel

Word

Job description

MSC Cruises USA is expanding its Commercial team and seeks a Director, Product Marketing to lead the U.S. & Canada strategy, messaging, launches, and go-to-market planning. The role localizes global strategies for the U.S.

market and collaborates across marketing, sales and operations to drive guest-focused product experiences. The position is hybrid, based in Miami, with four days in the office and optional remote Fridays.