Director - Product Marketing

MSC Cruises; Miami (FL); Hybrid; USD 150,000 - 210,000; Full time

Job summary

MSC Cruises USA is expanding its Commercial team and seeks a Director, Product Marketing to lead the U.S. & Canada strategy, messaging, launches, and go-to-market planning. The role localizes global strategies for the U.S.

market and collaborates across marketing, sales and operations to drive guest-focused product experiences. The position is hybrid, based in Miami, with four days in the office and optional remote Fridays.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Hospitality, or a related field; MBA preferred.
• 10+ years of progressive marketing experience, including 5+ years in Product Marketing, Product Strategy, Brand Strategy, or a related discipline.

Responsibilities

• Lead the U.S. & Canada Product Marketing strategy and roadmap to support growth and brand differentiation.
• Develop product positioning, messaging, and value propositions across ships, destinations, and product launches.
• Localize global product strategies for the U.S. market reflecting consumer expectations and market dynamics.
• Represent U.S. and Canadian market perspectives in product development, including future ships and onboard experiences.
• Lead go-to-market strategy and launch planning for new ships, products, and significant enhancements.
• Develop integrated launch plans, calendars, creative briefs, messaging frameworks, and campaign milestones.

Skills

Product marketing

Strategic planning

Team leadership

Cross-functional collaboration

Go-to-market

Education

Bachelor's degree in Marketing/Business/Communications

MBA preferred

Tools

PowerPoint

Excel

Word

Job description

Where passion meets opportunity

The best of your adventures is the one you have yet to sail!

Your Purpose

MSC Cruises, the world’s third largest cruise line brand, is expanding its Commercial team in the USA. The Director, Product Marketing will lead the U.S. & Canada product marketing strategy, including product positioning, messaging, launches, competitive intelligence, and integrated go-to-market planning.

The Director will localize global product strategies for the U.S. market, translating commercial and consumer insights into relevant messaging and creative direction. The role will also support the broader U.S. product strategy by bringing market and guest perspectives into the development of future ships, destinations, and product experiences.

This is a hybrid position requiring employees to work from the Miami office four days per week (Monday through Thursday), with the option to work remotely on Fridays.

Your Impact

• Lead the U.S. & Canada Product Marketing strategy and roadmap, supporting business growth, brand differentiation, and commercial priorities.
• Develop product positioning, messaging, and value propositions across ships, destinations, cruise products, new deployments, and product launches.
• Localize global product strategies, launches, and messaging to reflect U.S. consumer expectations, market dynamics, and commercial needs.
• Represent U.S. and Canadian market and guest perspectives within product development, including future ships, destinations, and onboard experiences.
• Lead go-to-market strategy and launch planning for new ships, products, destinations, and significant product enhancements.
• Develop integrated launch plans, product calendars, creative briefs, messaging frameworks, and campaign milestones.
• Partner cross-functionally with Marketing, Sales, Trade Marketing, Revenue Management, Operations, Product Development, Guest Experience, and Consumer Insights to drive launch readiness and execution.
• Lead competitive intelligence across industry trends, new builds, deployments, destinations, and product innovation, translating insights into strategic recommendations.
• Ensure consistent and accurate product positioning, messaging, and representation across consumer and trade channels.
• Establish processes, trackers, and reporting frameworks to effectively manage multiple product marketing initiatives and priorities.
• Lead and develop Product Marketing team members while fostering a collaborative, high-performing culture.

Your Journey so far

• Bachelor’s degree in Marketing, Business, Communications, Hospitality, or a related field; MBA preferred.
• 10+ years of progressive marketing experience, including 5+ years in Product Marketing, Product Strategy, Brand Strategy, or a related discipline.
• Cruise, hospitality, travel, leisure, or consumer experience industry background strongly preferred.
• Demonstrated experience leading product launches, go-to-market strategies, portfolio initiatives, and integrated marketing campaigns.
• Strong understanding of product positioning, consumer messaging, competitive intelligence, and market insights.
• Proven ability to influence senior leaders and drive alignment across global and cross-functional stakeholders.
• Strong strategic, analytical, and commercial mindset with the ability to translate insights into actionable recommendations.
• Exceptional communication, presentation, storytelling, organizational, and project management skills.
• Highly proactive and self-directed, with the ability to create structure and manage multiple complex priorities in a fast-paced environment.
• Advanced proficiency in Microsoft PowerPoint, Excel, and Word.

Your Essentials

MSC Cruises USA is an equal opportunity employer that complies with all applicable federal, state, and local laws, rules and regulations. It is our policy to employ and promote qualified candidates without discrimination on the basis of race, color, sex, age, origin, sexual orientation, marital status, disability or any other characteristic protected by law. Our hiring decisions are based solely on merit, qualifications and business needs.

Information About Visa Requirements If Any

• US Passport or US Permanent Resident
• MSC Cruises is an E-Verify employer

Our commitment

We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet.