Creative Director — Travel & Experiences (Hybrid, Miami)

MSC Cruises; Miami (FL); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

MSC Cruises USA is seeking a dynamic Creative Director to lead the brand, digital, CRM, social, and experiential creative across the U.S. and Canada.

Based in Miami with a hybrid schedule (Mon–Thu in office, Fri remote), you will drive integrated campaigns, elevate brand identity, and champion innovative storytelling. You will mentor a multidisciplinary team, oversee budgets and production, and partner with Marketing, Sales, and Global teams to align strategy with business priorities.

Qualifications

• Bachelor's degree in Design, Advertising, Fine Arts, Marketing, or related field or equivalent experience.
• 8+ years in senior creative leadership roles within agencies or consumer-facing brands.
• Experience in hospitality/travel/brand-driven industries is highly preferred.

Responsibilities

• Define and lead the creative vision across guest and trade touchpoints.
• Develop and execute integrated campaigns spanning brand, digital, CRM, social, trade marketing, partnerships, and experiential channels.
• Evolve brand identity, voice, and visual systems across campaigns and channels.
• Collaborate with Marketing, Sales, Trade Marketing, Product, Operations, and Global Marketing to localize campaigns for the U.S. and Canada.
• Lead, mentor, recruit, and scale a multidisciplinary creative team.
• Oversee creative operations, budgets, timelines, and agency/vendor relationships.
• Identify opportunities to leverage AI tools and workflow automation in content production.
• Support adoption of Adobe platforms and innovative storytelling approaches.
• Present concepts and rationale to senior leadership.
• Monitor trends to keep MSC Cruises culturally relevant and competitive.

Skills

Creative leadership

Brand strategy

Integrated campaigns

Adobe Creative Cloud

Stakeholder management

Education

Bachelor's degree in Design/Advertising

Tools

Adobe Creative Cloud

Adobe Experience Cloud

Job description

MSC Cruises USA is seeking a dynamic Creative Director to lead the brand, digital, CRM, social, and experiential creative across the U.S. and Canada.

Based in Miami with a hybrid schedule (Mon–Thu in office, Fri remote), you will drive integrated campaigns, elevate brand identity, and champion innovative storytelling. You will mentor a multidisciplinary team, oversee budgets and production, and partner with Marketing, Sales, and Global teams to align strategy with business priorities.