Vice President, Growth Marketing

MSC Cruises; Miami (FL); Hybrid; USD 250,000 - 325,000; Full time

Job summary

MSC Cruises USA seeks a VP of Growth Marketing to lead performance marketing across the USA and Canada, driving bookings and profitability. Based in Miami with a hybrid schedule (office Mon–Thu, remote Fri), the role partners with Brand Marketing, Sales, Analytics and eCommerce to deliver measurable results.

You will build a high-performing team, manage sizeable budgets, and collaborate with Revenue Management and Loyalty programs to optimize customer journeys and lifetime value.

Qualifications

• 15+ years of leadership in growth, performance, digital, or integrated marketing.
• Proven success in customer acquisition, retention and revenue growth.
• Strong expertise in paid media, CRM, analytics, loyalty, and demand generation.
• Experience managing large marketing budgets and delivering measurable results.
• Excellent leadership, communication, and cross-functional collaboration.

Responsibilities

• Develop and execute growth marketing strategies aligned with revenue and bookings.
• Lead demand generation across paid media, direct marketing, loyalty, and trade marketing.
• Establish KPIs and measurement frameworks with Brand Marketing alignment.
• Build a high-performing organization with substantial marketing investments.
• Oversee media strategy across TV, CTV, search, social, programmatic, and digital ads.
• Optimize media investments to maximize acquisition, bookings, and ROI.
• Oversee lifecycle marketing across email, SMS, direct mail, and owned channels.

Skills

Leadership

Growth marketing

Paid media

CRM lifecycle

Analytics & attribution

Cross-functional

Budget management

Hospitality/Travel marketing

Education

Bachelor's degree

MBA preferred

Job description

Where passion meets opportunity

The best of your adventures is the one you have yet to sail!

Your Purpose

Reporting to the SVP, Marketing, the VP, Growth Marketing leads MSC Cruises USA's performance marketing organization, driving customer acquisition, conversion, retention, bookings, revenue and profitability. This leader oversees Media, Direct Marketing, Loyalty & Promotions, Trade Marketing, and Canada Marketing, partnering with Brand Marketing, Sales, Revenue Management, Analytics and eCommerce to deliver measurable results.

This is a hybrid position based in Miami, requiring four office days (Monday–Thursday), with remote Fridays.

Your Impact

Growth Strategy & Leadership

• Develop and execute growth marketing strategies aligned with revenue, booking, retention, and profitability goals.
• Lead demand generation across paid media, direct marketing, loyalty, promotions, and trade marketing.
• Establish performance metrics, KPIs, and measurement frameworks.
• Partner closely with Brand Marketing to align brand-building and demand-generation efforts.
• Build and develop a high-performing organization while managing significant marketing investments.

Media & Performance Marketing

• Lead strategy, planning, and performance across all paid media channels, including TV, CTV, search, social, affiliate, programmatic, and digital advertising.
• Optimize media investments to maximize customer acquisition, bookings, and ROI.
• Manage agency relationships, audience targeting, testing, attribution, and measurement strategies.

Direct Marketing & CRM

• Oversee lifecycle marketing across email, SMS, direct mail, and owned channels.
• Lead segmentation, personalization, and automation strategies that improve conversion, retention, and customer lifetime value.
• Optimize customer journeys through testing and analytics.

Loyalty & Promotions

• Lead loyalty and promotional strategies that increase engagement, repeat bookings, and customer value.
• Develop demand-driving promotions while balancing profitability and yield objectives.
• Monitor and optimize program performance through analytics and customer insights.

Trade Marketing

• Lead trade marketing programs, partner communications, co-op marketing, trade media, and sales enablement efforts.
• Partner closely with Sales and key travel advisor stakeholders to drive commercial results.
• Align with global trade marketing teams on tools, resources, and campaigns.

Canada Marketing

• Lead the Canada Marketing function and market-specific growth initiatives.
• Develop localized strategies that drive awareness, demand, and bookings while aligning with North American business objectives.
• Partner closely with the eCommerce organization through a dotted-line relationship to coordinate digital merchandising, promotional execution, and conversion initiatives for the Canadian market.

Analytics & Marketing Effectiveness

• Establish and monitor KPIs across acquisition, retention, lifetime value, bookings, and ROAS.
• Partner with Analytics teams to develop attribution, forecasting, audience segmentation, and performance reporting.
• Drive a culture of testing, optimization, and continuous improvement.

Your Journey so far

• 15+ years of leadership experience in growth, performance, digital, or integrated marketing.
• Proven success driving customer acquisition, retention, and revenue growth.
• Strong expertise in paid media, CRM, analytics, loyalty, and demand generation.
• Demonstrated ability to manage large budgets and deliver measurable business results.
• Strong leadership, communication, and cross-functional collaboration skills.
• Travel, hospitality, or consumer marketing experience preferred.
• Bachelor's degree required; MBA preferred.

Your Essentials

• U.S. Passport or U.S. Permanent Resident
• MSC Cruises is an E-Verify employer

MSC Cruises USA is an equal opportunity employer that complies with all applicable federal, state, and local laws, rules and regulations. It is our policy to employ and promote qualified candidates without discrimination on the basis of race, color, sex, age, origin, sexual orientation, marital status, disability or any other characteristic protected by law. Our hiring decisions are based solely on merit, qualifications and business needs

Our commitment

We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet.