Director, Loyalty & Promotions – NA Growth Leader

MSC Cruises; Miami (FL); Híbrido; USD 190 000 - 240 000; Tempo integral

Resumo da oferta

MSC Cruises USA is seeking a Director, Loyalty & Promotions to lead the North American strategy for MSC Voyagers Club and US & Canada marketing promotions. You will drive acquisition, engagement, retention, and revenue through tailored loyalty programs and regional promotions.

The role requires four days in the Miami office with one remote day, overseeing budgets, developing business cases, and collaborating with global teams to balance consistency with local market needs.

Qualificações

• Bachelor’s degree or postgraduate study in a related field.
• 8–12 years of experience in loyalty, CRM, customer marketing, promotions, or related discipline.
• Strong commercial and financial acumen, including budget management and ROI evaluation.
• Experience leveraging customer data, segmentation, analytics, and personalization to drive results.
• Knowledge of CRM, marketing automation, CDPs, and loyalty tech.
• Proven ability to lead teams and influence senior stakeholders.
• Experience in cruise, travel, hospitality, or consumer-facing industry preferred.

Responsabilidades

• Lead North American Voyagers Club strategy and adapt global benefits for US/Canada.
• Drive membership growth, engagement, retention, and pre-cruise/onboard spend.
• Oversee member lifecycle from onboarding to reactivation.
• Partner with global loyalty teams to balance global consistency with regional needs.
• Lead NA promotions strategy across marketing channels.
• Develop integrated plans to support bookings, occupancy and revenue.
• Collaborate with Revenue, Sales, Marketing, and E‑commerce to align priorities.
• Monitor promotions performance and brand impact.

Conhecimentos

Loyalty strategy

CRM

Marketing analytics

Leadership

Budget management

Stakeholder management

Communication

Formação académica

Bachelor’s degree in Marketing, Business, Economics, or related field

Ferramentas

CRM software

Marketing automation

Customer data platforms

Loyalty technologies

Descrição da oferta de emprego

MSC Cruises USA is seeking a Director, Loyalty & Promotions to lead the North American strategy for MSC Voyagers Club and US & Canada marketing promotions. You will drive acquisition, engagement, retention, and revenue through tailored loyalty programs and regional promotions.

The role requires four days in the Miami office with one remote day, overseeing budgets, developing business cases, and collaborating with global teams to balance consistency with local market needs.