General Sales Manager - WHIO TV

Cox Media Group; Dayton (OH); On-site; USD 90,000 - 140,000; Full time

Job summary

Cox Media Group in Dayton, OH, seeks a General Sales Manager to lead the advertising sales department, craft cross-media campaigns, and drive revenue across TV, digital and radio platforms. You will coach a team, partner with programming, and develop events and seminars for advertisers.

The GSM will focus on consumer insights, market trends, and ROI for clients, while recruiting and mentoring account executives to achieve business goals.

Qualifications

• 3 years leading a team in marketing, advertising agency, digital media, or media sales.
• Proven track record developing unique advertising campaigns across radio formats and digital/social media.
• Strong track record of developing strategic priorities and action plans, and of achieving results.
• Proven understanding of the competitive media landscape.
• Highly successful at leading collaboration and cross-departmental processes.
• Proven success in developing integrated marketing concepts across multiple media platforms.
• Experienced problem solver; marketing strategy facilitation.
• Strong relationships and networking skills are essential.
• Must have a valid driver's license and a clean driving record.

Responsibilities

• Coaches, leads, and inspires the sales team to exceed business goals
• Integrated Marketing and Sales Advocate
• Establishes and executes a revenue strategy to maximize our assets and revenue potential
• Achieves revenue goals by developing and supervising the CMG sales team
• Develops advertising campaigns tailored to advertiser needs and objectives and executes across multiple media platforms
• Develops strategy, designs, and activation plan for advertiser events and promotions
• Lead collaboration between sales and programming teams to maximize audience engagement and advertiser results
• Allocates resources to programs likely to yield best results
• Partners with Program Directors to develop marketing strategies and PR activities
• Leads the creative process, including brainstorming and designing campaigns
• Develops insights from consumer research
• Drives brand and product strategy
• Drives new-business development across all platforms

Skills

Team leadership

Advertising campaigns

Strategic planning

Cross-media experience

Media landscape knowledge

Collaboration

Integrated campaigns

Problem solving

Networking

Driver's license

Education

Bachelor's degree preferred

Job description

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Job Title: General Sales Manager - WHIO TV

Position Overview

WHIO-TV is looking for an inspiring sales leader to join our nationally renowned team. As the longtime top CBS affiliate in the country, WHIO-TV requires a strategist to maximize the monetization of our highly successful brands. Our TV, digital and radio station collaboration is well established and comes with unique cross-platform marketing opportunity.

At Cox Media Group (CMG), our team comprises top talent and high performers. We are united in our approach to competing with our products and winning with our people.

The successful candidate for the General Sales Manager position (GSM) will have exemplary skills to inspire, coach, and influence others. The GSM will lead the advertising sales department and support other sales leaders. Together, they will develop creative advertising campaigns that can be executed seamlessly across multiple media platforms, in turn creating success for our customers and business results.

The GSM will place significant focus on consumer insights, market research, trends, and specific client challenges. Ensure advertising campaigns are custom-designed and deliver a sufficient return on investment for clients.

The GSM will lead client and sales meetings and market events, including developing advertising seminars and B2B marketing strategies. While most of their attention will be to work with the advertising sales team and advertisers, the GSM will partner with the Local Programming team. Together, they are developing effective marketing campaigns for our top-rated radio stations.

The ideal candidate will have a proven track record of leading integrated campaign development, strong collaboration skills, a strong work ethic, a proven management background, and experience with multiple media platforms. A successful background in recruiting and managing talented account executives is preferred.

Essential Duties and Responsibilities

• Coaches, leads, and inspires the sales team to exceed business goals
• Integrated Marketing and Sales Advocate
• Establishes and executes a revenue strategy to maximize our assets and revenue potential
• Achieves revenue goals by developing and supervising the CMG sales team
• Develops advertising campaigns tailored to advertiser needs and objectives and executes across multiple media platforms
• Develops strategy, designs, and activation plan for advertiser events and promotions
• Responsible for leading seamless collaboration between the sales and programming teams to ensure the market achieves optimal audience engagement and delivers strong advertiser results
• Exercises independent judgment in allocating resources to programs is likely to yield the best results
• Partners with Program Directors to develop and implement external and internal marketing strategies, communications, and public relations activities
• Leads the creative process, including brainstorming and designing campaigns
• Develops insights and strategies from consumer research
• Drives critical thinking about brand and product strategy
• Drives new-business development across all platforms

Minimum Qualifications

• 3 years leading a team in at least one of the following areas: marketing, advertising agency, digital media, or media sales
• Proven track record of developing unique advertising campaigns and promotions for advertisers across radio formats and across multiple media, including digital and social media platforms
• Strong track record of developing strategic priorities and action plans, and of achieving results
• Proven understanding of the competitive media landscape
• Highly successful at leading collaboration and cross-departmental processes
• Proven success in developing integrated marketing concepts and campaigns across multiple media platforms
• Experienced problem solver; brainstorming and marketing strategy facilitation
• Strong relationships and networking skills are essential
• Must have a valid driver's license and a clean driving record

Preferred Qualifications

• Bachelor's degree preferred, equivalent work experience, and abilities considered

About Cox Media Group

CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 17 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com

CMG is a special place. Here, we rely on our winning mindset and deep expertise to find creative solutions, think differently, and work together to positively impact the people and communities we serve. It's where we connect and inspire diverse audiences every day and everywhere with our unmatched content, products, services and people.

At CMG, we take pride in our collaborative and open environment, where everyone feels valued, seen and heard. Our shared commitment to living our company's core Values – Teamwork, Integrity, Quality and Fiscal Responsibility - propels us every day, in everything we do. We encourage you to explore #LifeAtCMG, where you can bring your best, authentic self to work, think boldly and make a difference.

If you are currently a CMG employee, please log into THRIVE to access our internal career center.

CMG is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, veteran status, disability, genetic information, or any other characteristic protected by applicable law.