Digital Media Planning Lead

Mile Marker; New York (NY); Hybrid; USD 120,000 - 165,000; Full time

Job summary

Mile Marker is seeking a Digital Media Supervisor to balance strategic leadership with hands-on execution. You’ll steer end-to-end media plans, lead a growing team, and present data-driven recommendations to clients in a fast-paced hybrid New York setting.

You’ll analyze performance across Digital Display, Video, Paid Social, and Programmatic, translating complex metrics into clear, actionable guidance that drives ROAS and growth for our enterprise clients.

Qualifications

• 4–7 years in media planning/buying at an agency.
• 2+ years leading media planning & buying teams.
• 2+ years client services or project management.
• Proficiency with GA4, Google Ads, Campaign Manager, Looker/Data Studio.
• Experience with Digital Display, Video, Paid Social, Programmatic.

Responsibilities

• Develop data-driven media plans aligned to client goals.
• Lead reporting with raw and refined data to actionable insights.
• Own projects end-to-end including timelines and client relations.
• Coordinate with cross-channel teams to maximize conversions.
• Present strategic proposals and client POVs.

Skills

Media planning

Media buying

Team leadership

Client services

Project management

Data analysis

Excel / PowerPoint

Tools

GA4

Google Ads

Campaign Manager

Looker/Data Studio

Job description

Mile Marker is seeking a Digital Media Supervisor to balance strategic leadership with hands-on execution. You’ll steer end-to-end media plans, lead a growing team, and present data-driven recommendations to clients in a fast-paced hybrid New York setting.

You’ll analyze performance across Digital Display, Video, Paid Social, and Programmatic, translating complex metrics into clear, actionable guidance that drives ROAS and growth for our enterprise clients.