CRO & Lifecycle Growth Manager — Remote

Tomorrows Education GmbH; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Workation across Europe (twice a year)

25 vacation days per year

Job summary

Tomorrow University is a remote-first EdTech university seeking a Growth Marketing Manager to own lifecycle marketing across CRO, nurture, and reactivation efforts. You’ll orchestrate multi-channel campaigns and AI-driven personalization to optimize the student journey.

You will collaborate with Sales and Admissions, shape messaging, timing, and events, and implement data-driven improvements. This role is remote with CET +/- 2h time alignment.

Qualifications

• 7+ years in lifecycle marketing, CRM, growth, or marketing operations.
• Hands-on experience with HubSpot or a comparable platform to build workflows and reports.
• Proven activation and reactivation track record.
• Exceptional English writing skills and ability to craft lifecycle copy.
• Strong copywriter with a testing mindset and data-driven optimization.
• Strong funnel data skills and ability to improve conversion.
• Experience working with sales/Admissions teams and coordinating handovers.
• Ability to create simple assets in Canva or Figma when needed.
• Ownership mindset with curiosity and execution focus.
• Interest in education, edtech, or regulated contexts.

Responsibilities

• Turn new leads into sales conversations and applications.
• Own the journey from new lead to booked call or application across email, WhatsApp, events, and product.
• Build nurture journeys by program, audience, and funnel stage.
• Test messaging, timing, frequency, and channel mix; track conversions.
• Run the monthly university newsletter: plan content, write/edit, coordinate inputs, track performance.
• Reactivate existing leads with multi-channel campaigns; measure effectiveness.
• Manage lifecycle communications around events: registration, reminders, no-shows, nurture.
• Analyze funnel by stage, program, market, source, and audience; optimize.
• Maintain lead scoring/segmentation and build actionable reports.
• Write and test CRM content: emails, WhatsApp, in-app messages; create Canva/Figma assets.
• Define handover criteria to Sales/Admissions; monitor lead quality and response times.
• Explore AI use in lifecycle marketing with clear rules and testing.
• Collaborate with Sales, Admissions, and creative teams to ensure alignment.

Skills

Lifecycle marketing

CRM

Growth

Marketing operations

HubSpot

Braze

Klaviyo

Iterable

Sales collaboration

Canva

Figma

Copywriting

English writing

Funnel analytics

Activation & Reactivation

Ownership

Education/edtech

Design assets

Tools

HubSpot

Braze

Klaviyo

Iterable

Salesforce Marketing Cloud

Canva

Figma

Job description

Tomorrow University is a remote-first EdTech university seeking a Growth Marketing Manager to own lifecycle marketing across CRO, nurture, and reactivation efforts. You’ll orchestrate multi-channel campaigns and AI-driven personalization to optimize the student journey.

You will collaborate with Sales and Admissions, shape messaging, timing, and events, and implement data-driven improvements. This role is remote with CET +/- 2h time alignment.