Head of Marketing & Growth (Remote, AI-Driven)

ConexED, Inc.; Salt Lake City (UT); Remote; USD 120,000 - 180,000; Full time

Job summary

ConexED is seeking a Director of Marketing (Remote) to own the full marketing function and drive growth. You will lead demand generation, brand, content, product marketing, and field programs, partnering with Sales and RevOps to build pipeline and accelerate revenue.

The role requires strategic execution, hands-on leadership, and a focus on AI-enabled workflows using Claude to scale output. Join a leadership team shaping GTM for higher education audiences.

Qualifications

• 3-5+ years of B2B SaaS marketing with ownership of demand generation
• Proven track record building marketing functions that generate revenue
• Deep experience with HubSpot or comparable platforms
• Strong fundamentals in demand gen, ABM, content, and product marketing
• Experience partnering with Sales and RevOps to hit targets
• Sharp analytical skills with SaaS metrics and attribution
• Excellent writing and messaging to convey value
• Hands-on fluency with AI tools such as Claude

Responsibilities

• Own marketing strategy and annual plan tied to pipeline, ARR growth, and revenue retention
• Build and run a demand generation engine across paid, organic, ABM, and outbound channels
• Partner with Sales and RevOps to define pipeline targets and improve funnel conversion
• Develop positioning and messaging that differentiates ConexED in the market
• Lead product marketing including launches and competitive intelligence
• Build a content strategy to establish ConexED as a category authority
• Use AI tools to multiply output and create repeatable workflows
• Own the marketing tech stack and reporting with HubSpot as system of record
• Plan and run field marketing and conferences
• Support RFPs with tailored content and proof points
• Track metrics mapping to enterprise value and lead a growing team

Skills

B2B SaaS marketing

Demand generation

HubSpot / marketing automation

Product marketing

Sales & RevOps collaboration

AI tools (Claude)

Tools

HubSpot CRM

Marketing automation

CRM platforms

Job description

ConexED is seeking a Director of Marketing (Remote) to own the full marketing function and drive growth. You will lead demand generation, brand, content, product marketing, and field programs, partnering with Sales and RevOps to build pipeline and accelerate revenue.

The role requires strategic execution, hands-on leadership, and a focus on AI-enabled workflows using Claude to scale output. Join a leadership team shaping GTM for higher education audiences.